LEADER 00000nam a22004213i 4500
001 EBC289799
003 MiAaPQ
005 20200713055116.0
006 m o d |
007 cr cnu||||||||
008 200713s2004 xx o ||||0 eng d
020 9781845443863|q(electronic bk.)
020 |z9780861769995
035 (MiAaPQ)EBC289799
035 (Au-PeEL)EBL289799
035 (CaPaEBR)ebr10064567
035 (CaONFJC)MIL51528
035 (OCoLC)70756486
040 MiAaPQ|beng|erda|epn|cMiAaPQ|dMiAaPQ
050 4 HD1379 -- .B44 2004eb
082 0 333.3
100 1 Levy, Deborah S
245 10 Behavioural real estate
264 1 Bradford :|bEmerald Publishing Limited,|c2004
264 4 |c©2004
300 1 online resource (59 pages)
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
505 0 Intro -- CONTENTS -- EDITORIAL ADVISORY BOARD -- Editorial
-- Identifying the dimensions to retail centre image --
The decision-making behaviour of office occupiers -- The
influence of family members on housing purchase decisions
-- Multicultural examination of valuation behaviour
520 First feelings and first impressions largely govern and
delimit the kinds of experiences one expects and seeks.
This paper reviews the application of multidimensional
scaling (MDS) to retail market research and discusses how
MDS is able to map these impressions and hence explain the
retail centre image held by consumers. It proposes that
retail centre image is not just relevant to marketers and
retailers, but is also of importance to property managers
who need an informed and holistic consumer orientation in
order to create and sustain property value. By means of
illustration MDS is applied to data based on shopper
evaluations of seven retail centre items and an
interpretation the results is offered
588 Description based on publisher supplied metadata and other
sources
590 Electronic reproduction. Ann Arbor, Michigan : ProQuest
Ebook Central, 2020. Available via World Wide Web. Access
may be limited to ProQuest Ebook Central affiliated
libraries
650 0 Real property -- Psychological aspects.;Property --
Psychological aspects
655 4 Electronic books
776 08 |iPrint version:|aLevy, Deborah S.|tBehavioural real
estate|dBradford : Emerald Publishing Limited,c2004
|z9780861769995
856 40 |uhttps://ebookcentral.proquest.com/lib/sinciatw/
detail.action?docID=289799|zClick to View