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008    200713s2012    xx      o     ||||0 eng d 
020    9789027273291|q(electronic bk.) 
020    |z9789027256317 
035    (MiAaPQ)EBC1053082 
035    (Au-PeEL)EBL1053082 
035    (CaPaEBR)ebr10620934 
035    (CaONFJC)MIL420779 
035    (OCoLC)818870228 
040    MiAaPQ|beng|erda|epn|cMiAaPQ|dMiAaPQ 
050  4 P134 -- .C65 2012eb 
082 0  410 
100 1  Hauser, Stefan 
245 10 Contrastive Media Analysis :|bApproaches to Linguistic and
       Cultural Aspects of Mass Media Communication 
264  1 Philadelphia :|bJohn Benjamins Publishing Company,|c2012 
264  4 |c©2012 
300    1 online resource (254 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
490 1  Pragmatics & Beyond New Series ;|vv.226 
505 0  Contrastive Media Analysis -- Editorial page -- Title page
       -- LCC data -- Table of contents -- Approaching 
       contrastive media analysis -- References -- Section 1. One
       language - one culture? -- Crosscultural perspectives on 
       advice -- 1. Introduction -- 2. Radio in the African 
       context -- 3. Advice-giving type phone-ins -- 3.1 Advice-
       giving as an interaction type -- 3.2 Media formats with 
       audience participation -- 3.3 The advice-giving type phone
       -in as a media genre -- 4. Theoretical and methodical 
       considerations -- 4.1 The basis of comparison -- 4.2 
       Cultural vs. discourse community -- 4.3 On determining the
       respective pattern -- 5. Analyses -- 5.1 The French data -
       - 5.2 The Cameroonian data -- 6. French and Cameroonian 
       programmes in comparison -- References -- 8. Annexe -- 
       Global and local representations of Cambodia -- 1. 
       Background -- 2. Brief review of relevant literature -- 3.
       Research questions -- 4. Methods -- 5. The "how" of 
       contextualization -- 5.1 The Economist's contexts of 
       creation and reception -- 5.2 PPPost's contexts of 
       creation and reception -- 6. The "what" of 
       contextualization -- 7. Comparing and contrasting text 
       types in reporting Cambodia -- 8. Comparing and 
       contrasting registers in reporting Cambodia -- 9. 
       Comparing and contrasting moves in reporting Cambodia: 
       August 1996 -- 10. Comparing and contrasting lexicogrammar
       in reporting Cambodia: August 1996 -- 11. Discussion -- 
       12. Summary -- 13. Conclusion -- Acknowledgement -- 
       References -- Contrastive news discourse analysis from a 
       pragmatic perspective -- 1. Introduction -- 2. A pragmatic
       perspective to language use in newspapers -- 2.1 
       Contextualization in a theory of linguistic pragmatics -- 
       2.2 Ideology in a contrastive pragmatic methodology -- 3. 
       Context of corpus and representation of social actors -- 
       3.1 Newspapers and ideology -- 3.2 Historical and socio-
       political context 
505 8  3.3 Categories for the analysis of represented social 
       actors -- 4. Contrastive pragmatic analysis of actor 
       representations and ideological meanings -- 4.1 Three 
       general findings of the contrastive news discourse 
       analysis -- 4.2 Reflections on results and research -- 5. 
       Conclusion -- References -- Section 2. Culture in 
       communication - culture as communication? -- Film 
       subtitles and the conundrum of linguistic and cultural 
       representation -- 1. Introduction -- 2. Methodological 
       issues in the study of subtitles: Text, responses to text,
       features of subtitles and cross-cultural representation --
       2.1 Text and responses to text -- 2.2 Features of 
       subtitles -- 2.3 Subtitles as interlingual representations
       of intralingual representations -- 3. Beyond the "lost in 
       translation" leitmotiv: subtitles as a system of 
       representation in its own right -- 3.1 On loss in 
       subtitles -- 3.2 Subtitles and the Theory of Mode - 
       triggers for integrated modes of interpretation -- 3.3 
       Text and beyond: insights into subtitles' potential for 
       interlingual representation -- 3.3.2 Representations and 
       TL absent features: The example of pronominal address -- 
       3.3.3 Beyond text-level multimodality -- 4. Concluding 
       comments -- References -- Audiovisual reference -- 
       Linguistic, intercultural and semiotic contrasts of 
       obituaries -- 1. The concept of Textsorten (text types) --
       2. Contrasting media texts -- 3. Text type obituary -- 4. 
       Contrastive textology of obituaries -- 4.1 Existence -- 
       4.2 Realization -- 4.3 Functions -- 5. Non-verbal elements
       -- 5.1 Historical aspects -- 5.2 Bimodal text structure --
       6. Intercultural analysis -- Abbreviations -- References -
       - Language and culture in minor media text types -- 1. 
       Introduction -- 2. Theoretical framework -- 3. Fanzines as
       "access aesthetics" -- 4. Synchronic and diachronic 
       insights -- 5. The evolution/involution of a genre -- 6. 
       Conclusions 
505 8  References -- Section 3. Does nation matter? -- 
       Italianicity goes global -- 1. Introduction: Globalization
       vs. commercial nationalism -- 2. Nationalising strategies 
       in advertising discourse -- 3. Italianicity goes (almost) 
       global: A comparative case study of Barilla commercials --
       3.1 A touristic Italianicity for the Swiss audience -- 3.2
       A "sweet romance": Italianicity for an US audience -- 3.3 
       An urban Italianicity for the Italian audience -- 3.4 The 
       Italian friend: International friendship as a 
       transcultural strategy -- 4. Ambivalent national and 
       transnational identities in commercial contexts: Cultural 
       adaptation and the historical process of normality 
       construction -- 5. Conclusions -- References -- Appendices
       -- Appendix 1: TV commercials -- Appendix 2: Occurrences 
       of "Nudeln" and "Pasta" in the corpus of DWDS -- What 
       defines news culture? -- 1. Introduction: Language, nation,
       culture -- 2. Journalistic culture, news culture and 
       linguistic style -- 3. Multifactorial parallel text 
       analysis -- 4. Diachronic and bi-national comparison -- 5.
       Synchronic international comparison -- 6. Synchronic 
       national/international comparison -- 7. Conclusions -- 
       References -- Genre matters -- 1. Genre matters -- 2. 
       Theoretical and methodological issues in contrastive 
       textology -- 2.1 Culturalistic explanation or circular 
       argumentation? -- 2.2 Functional equivalence as a 
       prerequisite for comparative research -- 2.3 Sample 
       structures and their impact on the outcome -- 2.4 What 
       "culture" stands for in Contrastive Textology -- 3. The 
       interview - empirical findings -- 3.1 The corpus -- 3.2 
       The interview in the German and in the Swiss press -- 3.3 
       The interview in the British and in the Australian press -
       - 3.4 An example of genre transfer -- 3.5 Different 
       journalistic epistemologies as potential factors -- 4. 
       Conclusions -- 4.1 Methodological issues 
505 8  4.2 Theoretical considerations -- References -- Index 
520    Contrastive media analysis is a vast field of academic 
       research that - metaphorically speaking - comes in many 
       shapes and sizes and therefore is confronted by manifold 
       theoretical and methodological challenges. This 
       contribution focuses on two interrelated aspects: a) the 
       problem of equivalence as a prerequisite of comparison and
       b) the comparative constellation and its effects on the 
       interpretation of cultural variance. It is important to 
       mention that the discussion in this paper is set against 
       the backdrop of a genre-based approach. Starting from the 
       - initially rather unspectacular - observation that "we 
       find intercultural variations in generic realizations" 
       (Bhatia 2002: 11), this paper aims at highlighting certain
       basic theoretical and methodological issues that, in my 
       view, are still often underestimated or overseen in 
       contrastive media analyses. I will illustrate my 
       considerations by presenting a comparison of a newspaper 
       genre, the interview, in different cultural contexts 
588    Description based on publisher supplied metadata and other
       sources 
590    Electronic reproduction. Ann Arbor, Michigan : ProQuest 
       Ebook Central, 2020. Available via World Wide Web. Access 
       may be limited to ProQuest Ebook Central affiliated 
       libraries 
650  0 Thermochemistry.;Quantum chemistry 
655  4 Electronic books 
700 1  Luginbühl, Martin 
776 08 |iPrint version:|aHauser, Stefan|tContrastive Media 
       Analysis : Approaches to Linguistic and Cultural Aspects 
       of Mass Media Communication|dPhiladelphia : John Benjamins
       Publishing Company,c2012|z9789027256317 
830  0 Pragmatics & Beyond New Series 
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