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Author Lim, Ming
Title Brand, identity and corporate reputation
Imprint Bingley : Emerald Publishing Limited, 2015
book jacket
Descript 1 online resource (115 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series Marketing Intelligence & Planning: Volume 33, Issue 2
Marketing Intelligence & Planning: Volume 33, Issue 2
Note Cover -- Editorial advisory board -- Guest editorial -- The impact of reputation and identity congruence on employer brand attractiveness -- Cityscape promotions and the use of place images at the Olympic Games -- Brand equity, satisfaction, and switching costs -- Diners' loyalty toward luxury restaurants: the moderating role of product knowledge -- The impact of sound experiences on the shopping behaviour of children and their parents -- How to support consumer-brand relationships
The 8th Brand, Identity and Corporate Reputation Conference was held at the Universidade Católica Portuguesa (Porto) in the beautiful city of Oporto in April 2013, under the most able stewardship of the organizing chairs, Dr. Joana Machado and Dr. Leonor Carvalho, supported by the entire executive committee of the SIG. This ebook of carefully-selected chapters is the happy culmination of yet another successful conference, covering a broad, yet focused, range of issues in brand management today and providing truly international perspectives on brand consumption, B2B branding and consumer behaviour using key brand variables
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
Link Print version: Lim, Ming Brand, identity and corporate reputation Bingley : Emerald Publishing Limited,c2015 9781784419431
Subject Branding (Marketing).;Business communication.;Corporate image.;Corporations -- Public relations
Electronic books
Alt Author Machado, Joana
Iglesias, Oriol
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