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Author French, Jeff
Title Social marketing casebook [electronic resource] / Jeff French, Rowena Merritt, and Lucy Reynolds
Imprint Los Angeles : SAGE, 2011
book jacket
Descript 1 online resource (vi, 270 p.) : ill
Note Includes bibliographical references and index
Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world
Description based on print version record
Subject Social marketing -- Case studies
Alt Author Merritt, Rowena
Reynolds, Lucy
National Social Marketing Centre
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