LEADER 00000nam a2200493 i 4500 
001    978-3-319-48860-8 
003    DE-He213 
005    20170404141440.0 
006    m     o  d         
007    cr nn 008maaau 
008    170328s2017    gw      s         0 eng d 
020    9783319488608|q(electronic bk.) 
020    9783319488592|q(paper) 
024 7  10.1007/978-3-319-48860-8|2doi 
040    GP|cGP|erda|dAS 
041 0  eng 
050  4 P90|b.T46 2017 
082 04 302.2|223 
100 1  Tench, Ralph,|eauthor 
245 10 Communication excellence :|bhow to develop, manage and 
       lead exceptional communications /|cby Ralph Tench, Dejan 
       Vercic, Ansgar Zerfass, Angeles Moreno, Piet Verhoeven 
264  1 Cham :|bSpringer International Publishing :|bImprint: 
       Palgrave Macmillan,|c2017 
300    1 online resource (xxxii, 215 pages) :|billustrations, 
       digital ;|c24 cm 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file|bPDF|2rda 
505 0  Introduction -- Part I: Connected Organisations -- 
       Commandment 1: Globalised -- Commandment 2: Mediatised -- 
       Commandment 3: Reflective -- Part II: Influential 
       Departments -- Commandment 4: Embedded -- Commandment 5: 
       Datafied -- Commandment 6: Strategised -- Part III: 
       Ambitious Professionals -- Commandment 7: Sagacious -- 
       Commandment 8: Linked -- Commandment 9: Solid -- The 
       Future Of Excellent Communication: From A Soft To A Hard 
       Discipline -- About the European Communication Monitor And
       Its Methodology -- References 
520    'This powerful, practical and highly relevant book is a 
       must read for both communication scholars and 
       practitioners.' --Harold Burson, Professor of Public 
       Relations, College of Communication, Boston University, 
       USA 'This book provides a compelling case that effective 
       communication for an organization is as much about the 
       outside-in as the inside-out perspective.' --Maximilian 
       Schoeberl, Executive Vice President & Director Corporate 
       Affairs, BMW Group, Munich, Germany 'This is a powerhouse 
       book of inspiring frameworks, empirical insights and 
       useful case studies that simply work.' --Xianhong Chen, 
       President, Public Relations Society of China & Professor, 
       Huazong University of Science and Technology, China 
       Exploring the implications of 10 years of data from more 
       than 21,000 communication professionals across Europe, 
       combined with case studies and interviews with chief 
       communication officers from top European companies and 
       organisations, this book provides an insight into how to 
       build, develop and lead excellent communication. 
       Communication Excellence presents a culmination of 
       research and best practice models, covering strategic 
       communication, the impact on reputation, crisis, 
       mediatisation, organisational culture, new digital, social
       and mobile media as well as the development of 
       professionalization. Providing clear guidance on the 
       difference between normal and excellent communications 
       departments, the book shows readers how communication can 
       effectively influence and support the organisation and 
       positively fit within the business strategy of today's 
       global and changing markets 
650  0 Communication 
650  0 Business communication 
650 14 Business and Management 
650 24 Corporate Communication/Public Relations 
650 24 Organization 
700 1  Vercic, Dejan,|eauthor 
700 1  Zerfass, Ansgar,|eauthor 
700 1  Moreno, Angeles,|eauthor 
700 1  Verhoeven, Piet,|eauthor 
710 2  SpringerLink (Online service) 
773 0  |tSpringer eBooks 
856 40 |uhttp://dx.doi.org/10.1007/978-3-319-48860-8
       |zeBook(Springerlink)