AUTHORS (1-15 of 15)
Northwestern University. Marketing
1
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Categorization Effects in Monetary Valuations of Consumer Products
Brough, Aaron R

 
PRINTED

Location: 中央研究院
2
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Customer-base analysis in noncontractual settings
Conoor, Sandeep S

 
PRINTED

Location: 中央研究院
3
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Do Brands Like Us? The Perceived Liking of the Brand for the Self and Brand Attraction
Harding, Lora Mitchell

 
PRINTED

Location: 中央研究院
4
book jacket

The dynamics of demand in seasonal goods industries: An empirical analysis
Soysal, Gonca Pinar

 
電子書

Location: 中央研究院
5
book jacket

Essays on consumers' and firms' forward-looking behavior
Rossi, Federico

 
電子書

Location: 中央研究院
6
book jacket

Essays on Online Word of Mouth
Gopinath, Shyam

 
PRINTED

Location: 中央研究院
7
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Industrial organization models in retailing
Misra, Kanishka

 
PRINTED

Location: 中央研究院
8
book jacket

Internet Adoption: An Empirical Investigation
Ma, Junzhao

 
PRINTED

Location: 中央研究院
9
book jacket

Internet-based firms entering offline channels: Empirical models & analysis
Tripathi, Manish

 
電子書

Location: 中央研究院
10
book jacket

Linguistic framing effects in consumer behavior: How "happiness" versus "satisfaction" frames influence judgments
Isaac, Mathew S

 
PRINTED

Location: 中央研究院
11
book jacket

The multiple influences of mixed emotions on consumer judgment and choice
Hong, Jiewen

 
電子書

Location: 中央研究院
12
book jacket

Power and consumer behavior
Riley, Breagin K

 
PRINTED

Location: 中央研究院
13
book jacket

Power and consumer behavior
Riley, Breagin K

 
PRINTED

Location: 中央研究院
14
book jacket

The Power Matching Effect: Why the Powerful Persuade the Powerful but the Powerless Persuade the Powerless
Dubois, David

 
PRINTED

Location: 中央研究院
15
book jacket

Price image in retail management
Hamilton, Ryan Parker

 
電子書

Location: 中央研究院