LEADER 00000nam  2200349   4500 
001    AAI3471394 
005    20121102112533.5 
008    121102s2011    ||||||||||||||||| ||eng d 
020    9781124831688 
035    (UMI)AAI3471394 
040    UMI|cUMI 
100 1  Prabyai, Suebpong 
245 10 Factors associated with successful Thai-owned small 
       businesses in Southern California 
300    178 p 
500    Source: Dissertation Abstracts International, Volume: 72-
       11, Section: A, page: 4211 
500    Adviser: Byung Sik Hong 
502    Thesis (D.B.A.)--Pacific States University, 2011 
520    This dissertation studied the success factors of Thai 
       small business owners in Southern California, in terms of 
       after-tax revenues. A quantitative analysis of data 
       gathered from fifty survey participants revealed that the 
       success of Thai-owned small business was most often 
       attributed to the perception of patrons. In deed, business
       owners with large families and high community involvement 
       generated more Thai customers, who placed higher-dollar 
       orders with the business owners, improving their gross 
       revenue. Thus, competitive advantages in this unique 
       ethnic business niche could be obtained by building and 
       using greater social capital around the perception of 
       patrons. Other factors pertaining to the success of Thai 
       small business owners were also examined and placed into 
       the frameworks of marketing, sociology, and strategic 
       theory 
590    School code: 0611 
650  4 Business Administration, General 
650  4 Asian Studies 
650  4 Education, Business 
690    0310 
690    0342 
690    0688 
710 2  Pacific States University 
773 0  |tDissertation Abstracts International|g72-11A 
856 40 |uhttp://pqdd.sinica.edu.tw/twdaoapp/servlet/
       advanced?query=3471394