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Author Prabyai, Suebpong
Title Factors associated with successful Thai-owned small businesses in Southern California
book jacket
Descript 178 p
Note Source: Dissertation Abstracts International, Volume: 72-11, Section: A, page: 4211
Adviser: Byung Sik Hong
Thesis (D.B.A.)--Pacific States University, 2011
This dissertation studied the success factors of Thai small business owners in Southern California, in terms of after-tax revenues. A quantitative analysis of data gathered from fifty survey participants revealed that the success of Thai-owned small business was most often attributed to the perception of patrons. In deed, business owners with large families and high community involvement generated more Thai customers, who placed higher-dollar orders with the business owners, improving their gross revenue. Thus, competitive advantages in this unique ethnic business niche could be obtained by building and using greater social capital around the perception of patrons. Other factors pertaining to the success of Thai small business owners were also examined and placed into the frameworks of marketing, sociology, and strategic theory
School code: 0611
Host Item Dissertation Abstracts International 72-11A
Subject Business Administration, General
Asian Studies
Education, Business
Alt Author Pacific States University
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