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008    200713s2010    xx      o     ||||0 eng d 
020    9780739141076|q(electronic bk.) 
020    |z9780739141069 
035    (MiAaPQ)EBC616210 
035    (Au-PeEL)EBL616210 
035    (CaPaEBR)ebr10361345 
035    (CaONFJC)MIL247920 
035    (OCoLC)659563549 
040    MiAaPQ|beng|erda|epn|cMiAaPQ|dMiAaPQ 
050  4 JK526 2008 -- .C655 2010eb 
082 0  324.9730931 
100 1  Hendricks, John Allen 
245 10 Communicator-in-Chief :|bHow Barack Obama Used New Media 
       Technology to Win the White House 
264  1 MD :|bLexington Books,|c2010 
264  4 |c©2010 
300    1 online resource (189 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
490 1  Lexington Studies in Political Communication 
505 0  Intro -- Communicator-in-Chief -- Contents -- Tables -- 
       Preface -- Acknowledgments -- Chapter 01: Political 
       Campaigns and Communicating with the Electorate in the 
       Twenty-First Century -- Chapter 02: Gadgets, Gismos, and 
       the Web 2.0 Election -- Chapter 03: "RT @BarackObama We 
       just made history": Twitter and the 2008 Presidential 
       Election -- Chapter 04: Who Wants to Be My Friend? Obama, 
       Youth, and Social Networks in the 2008 Campaign -- Chapter
       05: My Fellow Blogging Americans: Weblogs and the Race for
       the White House -- Chapter 06: Obama and Obama Girl: 
       YouTube, Viral Videos, and the 2008 Presidential Campaign 
       -- Chapter 07: E-mail and Electoral Fortunes: Obama's 
       Campaign Internet Insurgency -- Chapter 08: Game ON: Video
       Games and Obama's Race to the White House -- Chapter 09: 
       Political Campaigns in the Twenty-First Century: 
       Implications of New Media Technology -- Bibliography -- 
       Index -- About the Editors -- About the Contributors 
520    Communicator-in-Chief examines the role of new media 
       technologies such as e-mail, Twitter, Facebook, MySpace, 
       YouTube, blogs, video games, texting and the Internet in 
       the historic 2008 presidential campaign. Politicians of 
       the twenty-first century will use the Obama campaign's new
       media technology strategy to not only communicate with the
       electorate, but also raise money and motivate voters to go
       to the polling places on election day 
588    Description based on publisher supplied metadata and other
       sources 
590    Electronic reproduction. Ann Arbor, Michigan : ProQuest 
       Ebook Central, 2020. Available via World Wide Web. Access 
       may be limited to ProQuest Ebook Central affiliated 
       libraries 
650  0 Mass media - Political aspects - United States 
655  4 Electronic books 
700 1  Denton, Robert E., Jr 
700 1  Baumgartner, Jody C 
700 1  Mackay, Jenn Burleson 
700 1  Morris, Jonathan S 
700 1  Otenyo, Eric E 
700 1  Powell, Larry 
700 1  Smith, Melissa M 
700 1  Snow, Nancy 
700 1  Solop, Frederic I 
776 08 |iPrint version:|aHendricks, John Allen|tCommunicator-in-
       Chief : How Barack Obama Used New Media Technology to Win 
       the White House|dMD : Lexington Books,c2010|z9780739141069
830  0 Lexington Studies in Political Communication 
856 40 |uhttps://ebookcentral.proquest.com/lib/sinciatw/
       detail.action?docID=616210|zClick to View