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Author Rosso, Henry A., 1917-
Title Rosso on fund raising : lessons from a master's lifetime experience / Henry A. Rosso
Imprint San Francisco : Jossey-Bass Publishers, c1996
book jacket
 人文社會聯圖  HG177 R674 1996    AVAILABLE    30610020010955
Edition 1st ed
Descript xv, 185 p. : ill. ; 24 cm
Series The Jossey-Bass nonprofit sector series
Note Includes bibliographical references (p. [179]-180) and index
Setting realistic expectations -- Growing a successful fund raising program -- Developing leadership for fund raising -- The art of asking with composure -- It's all about being friends-- Diversifying funding sources -- Classic mistakes and their lessons -- Evaluating fund raising programs and capabilities -- Our heritage -- A blend of art and science -- Language and the gentle art of persuasion -- My start in fund raising -- Stewardship in giving and receiving -- Recollections by one who was there -- A call to service
Subject Fund raising
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