LEADER 00000nam  2200361   4500 
001    AAI1479645 
005    20110422103525.5 
008    110422s2010    ||||||||||||||||| ||eng d 
020    9781124151335 
035    (UMI)AAI1479645 
040    UMI|cUMI 
100 1  Song, Sungwoo 
245 10 Factors that influence consumer's adoption behavior in M-
300    95 p 
500    Source: Masters Abstracts International, Volume: 49-01, 
       page: 0132 
500    Adviser: Brian N. Rutherford 
502    Thesis (M.S.)--Purdue University, 2010 
520    M-commerce is defined as the buying and selling of goods 
       and services through wireless handheld devices such as 
       cellular phones and personal digital assistants. With the 
       rapid development of information and internet technology, 
       M-commerce has become an important research topic in 
       online shopping. In addition, the role of WOM in adoption 
       of M-commerce is gaining new significance because this has
       been found to play a significant role in shaping attitudes
       and behavior, especially with regard to the diffusion of 
520    The purpose of this study was to examine the factors 
       affecting intention to use M-commerce and the factors 
       influencing positive word-of-mouth recommendation by 
       analyzing the attitudes of those who have purchased music 
       through M-commerce. Using the united model of acceptance 
       and use of technology, a model of M-commerce acceptance 
       was proposed and the relationship between the acceptance 
       process and word of mouth recommendation was explored 
520    Two paths multiple regressions were used into conducting 
       the present research. The first path analysis examined the
       revised UTAUT model employing the intention to use M-
       commerce as a dependent variable. The results showed that 
       performance expectancy, social influence and enjoyment are
       significantly related to intention to use M-commerce. The 
       second path examined the relationship between the M-
       commerce adoption process and WOM recommendations. The 
       results showed that adoption processes such as performance
       expectancy, social influence, trust, and intention to use 
       are directly related to positive WOM recommendation 
520    This study provides an integrated model for adoption 
       behavior of M-commerce and word of mouth recommendation in
       M-commerce. Also, the findings from this study provide 
       further research motivation to academics and practitioners
       in M-commerce, given the implication of trust and 
       enjoyment in the acceptance and use of technology in M-
       commerce and the insights about the significant role of 
       performance expectancy, social influence, enjoyment, and 
       intention to use in WOM recommendation 
590    School code: 0183 
650  4 Business Administration, Marketing 
690    0338 
710 2  Purdue University.|bConsumer Sciences and Retailing 
773 0  |tMasters Abstracts International|g49-01 
856 40 |uhttp://pqdd.sinica.edu.tw/twdaoapp/servlet/