AUTHORS (1-3 of 3)
Temple University. Business Administration/Marketing
1
book jacket

Antecedents and outcomes to implementing a top-down approach to platform product design
Thomas, Ellen Forsman

 
PRINTED

Location: 中央研究院
2
book jacket

Emotions and cognitions in consumer health behaviors: A model of hope and control applied to chronic illnesses
Chehayeb Makarem, Suzanne

 
PRINTED

Location: 中央研究院
3
book jacket

Surviving surprise: How firms were affected by---and responded to---unexpected, disruptive, discontinuous change in the marketing environment
Atwater, Craig A

 
PRINTED

Location: 中央研究院