Record:   Prev Next
Author Christ, William G
Title Assessing Media Education : A Resource Handbook for Educators and Administrators
Imprint Mahwah : Taylor & Francis Group, 2006
©2006
book jacket
Edition 2nd ed
Descript 1 online resource (601 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series Routledge Communication Ser. ; v.10
Routledge Communication Ser
Note Intro -- ASSESSING MEDIA EDUCATION A Resource Handbook for Educators and Administrators -- Copyright -- Contents -- Preface -- I: Developing The Assessment Plan -- 1 Introduction-Why Assessment Matters -- 2 Developing the Assessment Plan -- 3 Mission Statements -- II: Developing Student Learning Outcomes -- 4 Law and Policy -- 5 History -- 6 Diversity -- 7 Production and Graphics -- 8 Ethics -- 9 Critical Thinking -- 10 Research and Information Gathering -- 11 Media Writing -- 12 Reporting and Editing -- 13 Numbers and Statistics -- 14 Public Relations -- 15 Advertising -- III: Measuring Student Learning Outcomes -- 16 Indirect Measures: Institutional Data, Surveys, Interviews, and Advisory Boards -- 17 Indirect Measures: Internships, Careers, and Competitions -- 18 Direct Measures: Examinations -- 19 Direct Measures: Embedded "Authentic" Assessment -- 20 Direct Measures: Portfolios -- 21 Direct Measures: The Capstone Course -- IV: Using Assessment: Case Studies -- 22 University of Minnesota -- 23 Arizona State University -- 24 Virginia Commonwealth University -- 25 Zayed University -- Postscript -- 26 Reflections on the Impact of Assessment on Accreditation: Foxes and Henhouses -- Author Index -- Subject Index
This component of Assessing Media Education is intended for those who would like to know how other schools have grappled with implementing assessment initiatives, and who have used assessment to improve their programs
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
Link Print version: Christ, William G. Assessing Media Education : A Resource Handbook for Educators and Administrators Mahwah : Taylor & Francis Group,c2006 9780805852257
Subject Mass media -- Study and teaching (Higher) -- Evaluation -- Handbooks, manuals, etc
Electronic books
Alt Author Baldasty, Gerald J
Barnes, Beth
Christ, William G
James, Michael L
Keefer, Janet Hill
Vanslyke Turk, Judy
Williams-Rautiola, Suzanne H
Rubin, Rebecca B
Barnes, Beth
Record:   Prev Next