LEADER 00000cam a2200349 a 4500 
001    16428477 
005    20110224180255.0 
008    100823s2011    enka     b    001 0 eng   
010    2010035664 
020    9780521762533 (hbk.) 
020    9780521746366 (pbk.) 
040    DLC|cDLC|dDLC|dAS|dHS 
042    pcc 
043    e-gx--- 
050 00 HC290.5.C6|bW53 2011 
082 00 339.4/7094309043|222 
100 1  Wiesen, S. Jonathan 
245 10 Creating the Nazi marketplace :|bcommerce and consumption 
       in the Third Reich /|cS. Jonathan Wiesen 
260    Cambridge ;|aNew York :|bCambridge University Press,|c2011
300    xiv, 277 p. :|bill. ;|c24 cm 
504    Includes bibliographical references (p. 245-263) and index
505 8  Machine generated contents note: Introduction; 1. National
       Socialism and the market; 2. Commerce for the community: 
       advertising, marketing, and public relations in Hitler's 
       Germany; 3. Rotary clubs, consumption, and the Nazis' 
       achievement community; 4. Finding the 'voice of the 
       consumer': the Society for Consumer Research in the 1930s;
       5. World War II and the virtuous marketplace; Conclusion 
520    "When the Nazis came to power in 1933, they promised to 
       build a vibrant consumer society. But they faced a 
       dilemma. They recognized that consolidating support for 
       the regime required providing Germans with the products 
       they desired. At the same time, the Nazis worried about 
       the degrading cultural effects of mass consumption and its
       association with "Jewish" interests. This book examines 
       how both the state and private companies sought to 
       overcome this predicament. Drawing on a wide range of 
       sources - advertisements, exhibition programs, films, 
       consumer research, and marketing publications - the book 
       traces the ways National Socialists attempted to create 
       their own distinctive world of buying and selling. At the 
       same time, it shows how corporate leaders and everyday 
       Germans navigated what S. Jonathan Wiesen calls "the Nazi 
       marketplace." A groundbreaking work that combines cultural,
       intellectual, and business history, Creating the Nazi 
       Marketplace offers an innovative interpretation of 
       commerce and ideology in the Third Reich"--|cProvided by 
650  0 Consumption (Economics)|zGermany|xHistory|y20th century 
650  0 Consumer behavior|zGermany|xHistory|y20th century 
650  0 Marketing|zGermany|xHistory|y20th century 
650  0 National socialism 
651  0 Germany|xEconomic conditions|y1918-1945 
 Modern History Library  339.470943 W651    AVAILABLE    30550100496817
 人文社會聯圖  HC290.5.C6 W53 2011    AVAILABLE    30610020437224