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Author Woodly, Deva R
Title The politics of common sense : how social movements use public discourse to change politics and win acceptance / Deva R. Woodly
Imprint New York, NY : Oxford University Press, [2015]
book jacket
LOCATION CALL # STATUS OPACMSG BARCODE
 人文社會聯圖  JA85.2.U6 W65 2015    AVAILABLE    30610020476081
 Modern History Library  322.4 W891    AVAILABLE    30550100606464
Descript xiv, 258 pages : illustrations ; 24 cm
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unmediated n rdamedia
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Note Includes bibliographical references (pages 241-251) and index
"The way that movements communicate with the general public matters for their chances of lasting success. Devo Woodly argue that the potential for movement-led political change is significantly rooted in mainstream democratic discourse and specifically in the political acceptance of new issues by news media, the general public, and elected officials. This is true to some extent for any group wishing to alter status quo distributions of rights and/or resources, but is especially important for grassroots challengers who do not already have a place of legitimated influence in the polity. By examining the talk of two contemporary movements, the living wage and marriage equality, during the critical decade after their emergence between 1994-2004, Woodly shows that while the living wage movement experienced over 120 policy victories and the marriage equality movement suffered many policy defeats, the overall impact that marriage equality had on changing American politics was much greater than that of the living wage because of its deliberate effort to change mainstream political discourse, and thus, the public understanding of the politics surrounding the issue"-- Provided by publisher
"The way that movements communicate with the general public matters for their chances of lasting success. Comparing the public discourse on the living wage and marriage equality between 1994 and 2004, Deva Woodly shows that movement-led political change is rooted in whether or not movements are able to gain political acceptance"-- Provided by publisher
Machine generated contents note: -- Introduction: The Discursive Power of Movements -- Chapter One: Mainstream Discourse, Public Meaning, and the Political Character of Persuasion -- Chapter Two: A Tale of Two Movements- Living Wage -- Chapter Three: A Tale of Two Movements- Marriage Equality -- Chapter Four: The Discursive Architecture of Resonance -- Chapter Five: Political Acceptance and the Process of Political Change -- Chapter Six: From Marginal to Mainstream -- Conclusion: After Acceptance - the Tea Party, Occupy & Prospects for political transformation -- Appendix A -- Appendix B -- Bibliography
Subject Communication in politics -- United States
Communication in social action -- United States
Social movements -- Political asepcts -- United States
Living wage movement -- Political aspects -- United States
Same-sex marriage -- Political aspects -- United States
Politics, Practical -- United States
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