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Author Heller, Steven
Title Design literacy : understanding graphic design / Steven Heller and Karen Pomeroy
Imprint New York : Allworth Press, c1997
book jacket
LOCATION CALL # STATUS OPACMSG BARCODE
 Euro-Am 3F Western Mat.  741.6 H367    AVAILABLE    30500100987463
Descript x, 277 p. : ill. ; 25 cm
Note Includes bibliographical references (p. 269-272) and index
Persuasion : design in the service of control and influence -- Media : design in mass communication -- Language : design as a vocabulary -- Identity : design as signature -- Information : design as guidepost and pathway -- Iconography : design as indelible symbol -- Style : design as aesthetics and form -- Commerce : design as marketing tool
Subject Graphic arts -- History
Commercial art -- History
Alt Author Pomeroy, Karen
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