Introduction : the 2016 US Presidential Election / Jamie Gillies -- Different strokes for different folks : implications of voter micro-targeting and appeal in the age of Donald Trump / Vincent Raynauld and AndreĢ Turcotte -- Thinking what he says : market research and the making of Donald Trump's 2016 presidential campaign / Brian Conley -- Trump and the republican brand refresh / Ken Cosgrove -- The 2016 US primaries : parties and candidates in a world of big data / Neil Bendle, Joseph Ryoo and Alina Nastasoiu -- The Clinton campaign : appeals to moderate swing voters through anti-Trump targeted communication / Edward Elder -- Feel the Bern : marketing Bernie Sanders and democratic socialism to primary voters / Jamie Gillies -- The US presidential race : advances and insights for political marketing practice / Jamie Gillies
