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Title Political marketing in the 2016 U.S. presidential election / Jamie Gillies, editor
Imprint Cham, Switzerland : Palgrave Macmillan, [2018]
book jacket
 Euro-Am Studies Lib  324.70973 P7594 2018    AVAILABLE  -  30500101545500
Descript xi, 122 pages : illustrations ; 22 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Series Palgrave studies in political marketing and management
Palgrave pivot
Palgrave studies in political marketing and management
Palgrave pivot
Note Includes bibliographical references and index
Introduction : the 2016 US Presidential Election / Jamie Gillies -- Different strokes for different folks : implications of voter micro-targeting and appeal in the age of Donald Trump / Vincent Raynauld and AndreĢ Turcotte -- Thinking what he says : market research and the making of Donald Trump's 2016 presidential campaign / Brian Conley -- Trump and the republican brand refresh / Ken Cosgrove -- The 2016 US primaries : parties and candidates in a world of big data / Neil Bendle, Joseph Ryoo and Alina Nastasoiu -- The Clinton campaign : appeals to moderate swing voters through anti-Trump targeted communication / Edward Elder -- Feel the Bern : marketing Bernie Sanders and democratic socialism to primary voters / Jamie Gillies -- The US presidential race : advances and insights for political marketing practice / Jamie Gillies
Subject Campaign management -- United States
Political campaigns -- United States
Marketing -- Political aspects -- United States
Presidents -- United States -- Election
Alt Author Gillies, Jamie, editor
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