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Author Bogart, Leo
Title Strategy in advertising : matching media and messages to markets and motivation / Leo Bogart
Imprint Lincolnwood Illinois, U.S.A. : NTC Business Books, c1984
book jacket
LOCATION CALL # STATUS OPACMSG BARCODE
 RCHSS Library  HF5821 B53    AVAILABLE    30560400268162
Edition 2nd ed
Descript xiii, 406 p. ; 24 cm
Note Includes bibliographies and index
Subject Advertising
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