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Author Ravi, R. (Ramamoorthi), 1969- author
Title Customer-centric marketing : a pragmatic framework / R. Ravi and Baohong Sun
Imprint Cambridge, Massachusetts : The MIT Press, [2016]
book jacket
LOCATION CALL # STATUS OPACMSG BARCODE
 RCHSS Library  HF5415.55 R38 2016    AVAILABLE    30560400456866
 人文社會聯圖  HF5415.55 .R38 2016    AVAILABLE    30660020175878
Descript ix, 136 pages : illustrations ; 23 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Note Includes bibliographical references (pages 121-125) and index
Subject Relationship marketing
Customer relations
Marketing -- Management
Alt Author Sun, Baohong, author
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