Record:   Prev Next
Author Bradburn, Norman M
Title Asking questions : the definitive guide to questionnaire design--for market research, political polls, and social and health questionnaires / Norman M. Bradburn, Brian Wansink, Seymour Sudman
Imprint San Francisco : Jossey-Bass, c2004
book jacket
 人文社會聯圖  H62 B63 2004    AVAILABLE    30610020176186
Edition Rev. ed
Descript xvi, 416 p. : ill. ; 23 cm
Note Earlier ed. by Sudman and Bradburn with Sudman named first
Includes bibliographical references (p. ) and index
The social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs
Subject Social sciences -- Research
Alt Author Sudman, Seymour
Wansink, Brian
Record:   Prev Next