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Author Iosifidis, Petros
Title Public television in the digital era : technological challenges and new strategies for Europe / Petros Iosifidis
Imprint Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2007
book jacket
 人文社會聯圖  HE8700.79.E85 I67 2007    AVAILABLE    30610020379731
Descript xvii, 211 p. : ill. ; 23 cm
Note Includes bibliographical references (p. 191-200) and index
PART I. General overview -- Introduction, Aims and Methodology -- Factors Affecting the Development of Public Television -- Competition and Dilemmas -- PART II. National cases -- Britain -- France -- Spain -- The Republic of Ireland -- Sweden -- Greece -- Discussion and conclusion
Petros Iosifidis investigates the challenges that Public Television (PTV) broadcasters in Western European countries encounter in a competitive digital broadcasting environment and looks at the policies and strategies that these broadcasters are adopting in order to remain accountable, competitive and efficient. By looking at a number of large and small PTV broadcasters, the book reveals the different policies and strategy patterns that exist across Europe and uses European experience to propose workable strategies to be adopted by national PTV broadcasters
Subject Public television -- Europe
Public broadcasting -- Technological innovations -- Europe
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