658.787 C2353 1989 : Carrillo, Manuel J; Euro-Am Studies Lib ;
Generalizations of Palm's theorem and Dyna-METRIC's demand and pipeline variability / Manuel J. Carrillo
Carrillo, Manuel J;
AVAILABLE
1989
658.8 B861 / R : Euro-Am Studies Lib ;
Handbook of modern marketing / Victor P. Buell: editor-in-chief. Carl Heyel: coordinating editor
LIB USE ONLY
1970
658.8 B965 1970 : Buskirk, Richard Hobart,; Euro-Am Studies Lib ;
Principles of marketing : the management view / [by] Richard H. Buskirk
Buskirk, Richard Hobart,;
AVAILABLE
1970
658.8 B972 : Bursk, Edward Collins,; Modern History Library ;
Cases in marketing management / Edward C. Bursk, Stephen A. Greyser
Bursk, Edward Collins,;
AVAILABLE
c1975
658.8 C6315 1993 Euro-Am Studies Lib ;
Coalitions and competition : the globalization of professional business services / edited by Yair Aharoni
AVAILABLE
1993
658.8 C766 :
RCHSS Library, Euro-Am Studies Lib, Ethnology Library, Fu Ssu-Nien Library
;
Consumption, identity, and style : marketing, meanings, and the packaging of pleasure / edited by Alan Tomlinson
AVAILABLE
1990
658.8 C766pa : Euro-Am Studies Lib ;
Constituting management : markets, meaning, and identities / edited by Gill Palmer and Stewart Clegg
AVAILABLE
1996
658.8 Ec58 : Eckles, Robert W.,; Euro-Am Studies Lib ;
Business marketing management : marketing of business products and services / Robert W. Eckles
Eckles, Robert W.,;
AVAILABLE
c1990
658.8 EL91 : Ely, Vivien King; Euro-Am Studies Lib ;
Organization for marketing / Vivien King Ely
Ely, Vivien King;
AVAILABLE
c1971
658.8 G447 : Gist, Ronald R; Euro-Am Studies Lib ;
Marketing and society : a conceptual introduction / [by] Ronald R. Gist
Gist, Ronald R;
AVAILABLE
1971
658.8 G824 : Euro-Am Studies Lib ;
Green marketing in a unified Europe / Alma Mintu-Wimsatt, Héctor R. Lozada, editors
AVAILABLE
c1996
658.8 H111 : Haarland, Hans-Peter,; Euro-Am Studies Lib ;
Der Systemtransformationsprozess in Polen : Ergebnisse einer empirischen Untersuchung des 蕢ergangs zur sozialen Marktwirtschaft / Hans Peter Haarland und Hans-Joachim Niessen
Haarland, Hans-Peter,;
AVAILABLE
1994
658.8 H538 : Herbig, Paul A; Modern History Library ;
Handbook of cross-cultural marketing / Paul A. Herbig
Herbig, Paul A;
AVAILABLE
c1998
658.8 K8487ma 1991 : Kotler, Philip; Euro-Am Studies Lib ;
Marketing management : analysis, planning, implementation, and control / Philip Kotler
Kotler, Philip;
AVAILABLE
1991
658.8 K8487so 1989 : Kotler, Philip; Euro-Am Studies Lib ;
Social marketing : strategies for changing public behavior / Philip Kotler, Eduardo L. Roberto
Kotler, Philip;
AVAILABLE
1989
658.8 K8487st 1991 : Kotler, Philip; Euro-Am Studies Lib ;
Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen
Kotler, Philip;
AVAILABLE
1991
658.8 L36 2000 : Lau, Kimberly J,;
人文社會聯圖, Euro-Am Studies Lib
;
New age capitalism : making money east of Eden / Kimberly J. Lau
Lau, Kimberly J,;
AVAILABLE, DUE 01-13-24
2000
658.8 M126 : McCann, John M; Euro-Am Studies Lib ;
Expert systems for scanner data environments : the marketing workbench laboratory experience / John M. McCann, John P. Gallagher
McCann, John M;
AVAILABLE
c1990
658.8 M341 1987 : Euro-Am Studies Lib ;
Marketing management and strategy : a reader / edited by Philip Kotler, Keith K. Cox
AVAILABLE
c1988
658.8 M345 : Modern History Library ;
Marketing management : a cultural perspective / edited by Lisa Peñaloza, Nil Toulouse and Luca M. Visconti
AVAILABLE
2012
658.8 P175 : Paley, Norton; Euro-Am Studies Lib ;
The manager's guide to competitive marketing strategies / Norton Paley
Paley, Norton;
AVAILABLE
c1988
658.8 P432 :
Ethnology Library, Euro-Am Studies Lib
;
Personal values and consumer psychology / edited by Robert E. Pitts, Jr., Arch G. Woodside
AVAILABLE
c1984
658.8 R492 1993 : Euro-Am Studies Lib ;
The Rise and fall of mass marketing / edited by Richard Tedlow and Geoffrey Jones
AVAILABLE
1993
658.8 S419 : Scitovsky, Tibor;
Economics Library, Modern History Library
;
The joyless economy : an inquiry into human satisfaction and consumer dissatisfaction / Tibor Scitovsky
Scitovsky, Tibor;
AVAILABLE
1976
658.8 Se69 : Euro-Am Studies Lib ;
The Services challenge : integrating for competitive advantage / edited by John A. Czepiel, Carole A. Congram, Jim Shanahan
AVAILABLE
1987
658.8 Sh46 : Shenson, Howard L; Euro-Am Studies Lib ;
The contract and fee-setting guide for consultants and professionals / Howard L. Shenson
Shenson, Howard L;
AVAILABLE
c1990
658.8 Sh92 : Shultz, William John,; Euro-Am Studies Lib ;
American marketing
Shultz, William John,;
AVAILABLE
c1961
658.8 U31 : Uhr, Ernest B.; Modern History Library ;
Marketing problems : situations for analysis / Ernest B. Uhr
Uhr, Ernest B.;
AVAILABLE
c1973
658.8 Un3 2001 : Euro-Am Studies Lib ;
U.S. market trends & forecasts / Amanda C. Quick and Jason Baldwin, editors
AVAILABLE
2001
658.8 W154 : Walker, William B; Euro-Am Studies Lib ;
Industrial innovation and international trading performance / William B. Walker
Walker, William B;
AVAILABLE
c1979
658.8 W583 2002 : White, Harrison C;
人文社會聯圖, Euro-Am Studies Lib
;
Markets from networks : socioeconomic models of production / Harrison C. White
White, Harrison C;
AVAILABLE
c2002
658.8001 H673
History of marketing thought / edited by Mark Tadajewski and D.G. Brian Jones
AVAILABLE
2008
History of marketing thought / edited by Mark Tadajewski and D.G. Brian Jones
AVAILABLE
2008
History of marketing thought / edited by Mark Tadajewski and D.G. Brian Jones
AVAILABLE
2008
658.802 K5608 2005 : Kim, W. Chan; Euro-Am Studies Lib ;
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne
Kim, W. Chan;
AVAILABLE
c2005
658.802 P7521 2005 : Podolny, Joel M.;
人文社會聯圖, Euro-Am Studies Lib
;
Status signals : a sociological study of market competition / Joel M. Podolny
Podolny, Joel M.;
AVAILABLE
c2005
658.8082 R287 : Modern History Library ;
Readings in marketing / Edited by Charles J. Dirksen, Arthur Kroeger [and] Lawrence C. Lockley
AVAILABLE
1963
658.812 H9114 2015 : Hunt, Brian,; Euro-Am Studies Lib ;
Designing service excellence : people and technology / Brian Hunt, Toni Ivergard
Hunt, Brian,;
AVAILABLE
2015
658.812 L545 2010 : Lencioni, Patrick,; Euro-Am Studies Lib ;
Getting naked : a business fable about shedding the three fears that sabotage client loyalty / Patrick Lencioni
Lencioni, Patrick,;
AVAILABLE
c2010
658.812 M1991 2002 : McKenna, Regis; Euro-Am Studies Lib ;
Total access : giving customers what they want in an anytime, anywhere world / Regis McKenna
McKenna, Regis;
AVAILABLE
2002
658.812 W872 : Wong, Y. H.,;
Ethnology Library, Modern History Library
;
Guanxi : relationship marketing in a Chinese context / Y.H. Wong, Thomas K.P. Leung
Wong, Y. H.,;
AVAILABLE
c2001
658.812 Z37 : Zeithaml, Valarie A; Euro-Am Studies Lib ;
Delivering quality service : balancing customer perceptions and expectations / Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry
Zeithaml, Valarie A;
AVAILABLE
c1990
658.82 D252 2006 : Darr, Asaf; Euro-Am Studies Lib ;
Selling technology : the changing shape of sales in an information economy / Asaf Darr
Darr, Asaf;
AVAILABLE
2006
658.82 F597 2009 : Euro-Am Studies Lib ;
Flagship marketing : concepts and places / edited by Tony Kent and Reva Brown
AVAILABLE
2009
658.823 B644 : Blaszczyk, Regina Lee; Modern History Library ;
The color revolution / Regina Lee Blaszczyk
Blaszczyk, Regina Lee;
AVAILABLE
c2012
658.823019 C951 : Cross, Gary S.,; Modern History Library ;
Packaged pleasures : how technology and marketing revolutionized desire / Gary S. Cross and Robert N. Proctor
Cross, Gary S.,;
AVAILABLE
2014
658.827 B7332 2000 : Euro-Am Studies Lib ;
Brand.new
AVAILABLE
2000
658.827 C645 : Modern History Library ;
CEPA, opportunities for Hong Kong companies : building a brand in China / Research Department, Hong Kong Trade Development Council
AVAILABLE
2004
658.827 F6599 2006 : Floor, Ko; Euro-Am Studies Lib ;
Branding a store : how to build successful retail brands in a changing marketplace / Ko Floor
Floor, Ko;
AVAILABLE
2006
658.827 T927 2005 : Twitchell, James B.,;
Fu Ssu-Nien Library, Euro-Am Studies Lib
;
Branded nation : the marketing of Megachurch, College, Inc., and Museumworld / James B. Twitchell
Twitchell, James B.,;
AVAILABLE
2005
658.83 C456 : Chang, Shun-Chiao;
Ethnology Library, Modern History Library, Economics Library
;
Uncertain innovation and market strategy with production experiences / Shun-Chiao Chang
Chang, Shun-Chiao;
AVAILABLE
1999
658.83 D685 : Euro-Am Studies Lib ;
Doing business with China / prepared by the Office of the People's Republic of China and Hong Kong
AVAILABLE
1989
