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Author Cross, Gary S., author
Title Packaged pleasures : how technology and marketing revolutionized desire / Gary S. Cross and Robert N. Proctor
Imprint Chicago ; London : The University of Chicago Press, 2014
book jacket
LOCATION CALL # STATUS OPACMSG BARCODE
 Modern History Library  658.823019 C951    AVAILABLE    30550100574852
Descript 352 pages : illustrations ; 24 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Note Includes bibliographical references and index
The carrot and the candy bar -- Containing civilization, preserving the ephemeral, going tubular -- The cigarette story -- Superfoods and the engineered origins of the modern sweet tooth -- Portable packets of sound: the birth of the phonograph and record -- Packaging sight: projections, snapshots, and motion pictures -- Packaging fantasy: the amusement park as mechanized circus, electric theater, and commercialized spectacle -- Pleasure on speed and the calibrated life: fast forwarding through the last century -- Red raspberries all the time?
Subject Packaging -- Technological innovations -- Psychological aspects
Packaging -- Technological innovations -- Social aspects
Marketing -- Technological innovations -- Psychological aspects
Marketing -- Technological innovations -- Social aspects
Consumer behavior
Technological innovations -- Psychological aspects
Technological innovations -- Social aspects
Alt Author Proctor, Robert, 1954- author
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