Nearby Decimal Call Number(Dewey/Chinese)S are:
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658.8 B861 / R : Euro-Am Studies Lib; PRINTED     
      Handbook of modern marketing / Victor P. Buell: editor-in-chief. Carl Heyel: coordinating editor LIB USE ONLY   PRINTED 1970
658.8 B965 1970 : Buskirk, Richard Hobart,; Euro-Am Studies Lib; PRINTED     
      Principles of marketing : the management view / [by] Richard H. Buskirk Buskirk, Richard Hobart,; AVAILABLE   PRINTED 1970
658.8 B972 : Bursk, Edward Collins,; Modern History Library; PRINTED     
      Cases in marketing management / Edward C. Bursk, Stephen A. Greyser Bursk, Edward Collins,; AVAILABLE   PRINTED c1975
658.8 C6315 1993 : Euro-Am Studies Lib; PRINTED     
      Coalitions and competition : the globalization of professional business services / edited by Yair Aharoni AVAILABLE   PRINTED 1993
658.8 C766 : RCHSS Library, Euro-Am Studies Lib, Ethnology Library, Fu Ssu-Nien Library ; PRINTED     
      Consumption, identity, and style : marketing, meanings, and the packaging of pleasure / edited by Alan Tomlinson AVAILABLE   PRINTED 1990
658.8 C766pa : Euro-Am Studies Lib; PRINTED     
      Constituting management : markets, meaning, and identities / edited by Gill Palmer and Stewart Clegg AVAILABLE   PRINTED 1996
658.8 E74li : Earl, Peter E; Ethnology Library, Euro-Am Studies Lib ; PRINTED     
      Lifestyle economics : consumer behaviour in a turbulent world / Peter Earl Earl, Peter E; AVAILABLE   PRINTED 1986
658.8 Ec58 : Eckles, Robert W.,; Euro-Am Studies Lib; PRINTED     
      Business marketing management : marketing of business products and services / Robert W. Eckles Eckles, Robert W.,; AVAILABLE   PRINTED c1990
658.8 EL91 : Ely, Vivien King; Euro-Am Studies Lib; PRINTED     
      Organization for marketing / Vivien King Ely Ely, Vivien King; AVAILABLE   PRINTED c1971
658.8 G447 : Gist, Ronald R; Euro-Am Studies Lib; PRINTED     
      Marketing and society : a conceptual introduction / [by] Ronald R. Gist Gist, Ronald R; AVAILABLE   PRINTED 1971
658.8 G824 : Euro-Am Studies Lib; PRINTED     
      Green marketing in a unified Europe / Alma Mintu-Wimsatt, Héctor R. Lozada, editors AVAILABLE   PRINTED c1996
658.8 H111 : Haarland, Hans Peter; Euro-Am Studies Lib; PRINTED     
      Der Systemtransformationsprozess in Polen : Ergebnisse einer empirischen Untersuchung des Übergangs zur Sozialen Marktwirtschaft / Hans Peter Haarland und Hans-Joachim Niessen Haarland, Hans Peter; AVAILABLE   PRINTED 1994
658.8 H538 : Herbig, Paul A; Modern History Library; PRINTED     
      Handbook of cross-cultural marketing / Paul A. Herbig Herbig, Paul A; AVAILABLE   PRINTED c1998
658.8 K848 : Kotler, Philip; Euro-Am Studies Lib; PRINTED     
      Social marketing : strategies for changing public behavior / Philip Kotler, Eduardo L. Roberto Kotler, Philip; AVAILABLE   PRINTED c1989
658.8 K848 1991 : Kotler, Philip; Euro-Am Studies Lib; PRINTED     
      Marketing management : analysis, planning, implementation, and control / Philip Kotler Kotler, Philip; AVAILABLE   PRINTED c1991
658.8 K848st 1991 : Kotler, Philip; Euro-Am Studies Lib; PRINTED     
      Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen Kotler, Philip; AVAILABLE   PRINTED c1991
658.8 M126 : McCann, John M; Euro-Am Studies Lib; PRINTED     
      Expert systems for scanner data environments : the marketing workbench laboratory experience / John M. McCann, John P. Gallagher McCann, John M; AVAILABLE   PRINTED c1990
658.8 M341 1987 : Euro-Am Studies Lib; PRINTED     
      Marketing management and strategy : a reader / edited by Philip Kotler, Keith K. Cox AVAILABLE   PRINTED c1988
658.8 M345 : Modern History Library; PRINTED     
      Marketing management : a cultural perspective / edited by Lisa Peñaloza, Nil Toulouse and Luca M. Visconti AVAILABLE   PRINTED 2012
658.8 P175 : Paley, Norton; Euro-Am Studies Lib; PRINTED     
      The manager's guide to competitive marketing strategies / Norton Paley Paley, Norton; AVAILABLE   PRINTED c1988
658.8 P432 : Ethnology Library, Euro-Am Studies Lib ; PRINTED     
      Personal values and consumer psychology / edited by Robert E. Pitts, Jr., Arch G. Woodside AVAILABLE   PRINTED c1984
658.8 R492 1993 : Euro-Am Studies Lib; PRINTED     
      The Rise and fall of mass marketing / edited by Richard Tedlow and Geoffrey Jones AVAILABLE   PRINTED 1993
658.8 S419 : Scitovsky, Tibor; Economics Library, Modern History Library ; PRINTED     
      The joyless economy : an inquiry into human satisfaction and consumer dissatisfaction / Tibor Scitovsky Scitovsky, Tibor; AVAILABLE   PRINTED 1976
658.8 Se69 : Euro-Am Studies Lib; PRINTED     
      The Services challenge : integrating for competitive advantage / edited by John A. Czepiel, Carole A. Congram, Jim Shanahan AVAILABLE   PRINTED 1987
658.8 Sh46 : Shenson, Howard L; Euro-Am Studies Lib; PRINTED     
      The contract and fee-setting guide for consultants and professionals / Howard L. Shenson Shenson, Howard L; AVAILABLE   PRINTED c1990
658.8 Sh92 : Shultz, William John,; Euro-Am Studies Lib; PRINTED     
      American marketing Shultz, William John,; AVAILABLE   PRINTED c1961
658.8 U31 : Uhr, Ernest B.; Modern History Library; PRINTED     
      Marketing problems : situations for analysis / Ernest B. Uhr Uhr, Ernest B.; AVAILABLE   PRINTED c1973
658.8 Un3 2001 : Euro-Am Studies Lib; PRINTED     
      U.S. market trends & forecasts / Amanda C. Quick and Jason Baldwin, editors AVAILABLE   PRINTED 2001
658.8 W154 : Walker, William B; Euro-Am Studies Lib; PRINTED     
      Industrial innovation and international trading performance / William B. Walker Walker, William B; AVAILABLE   PRINTED c1979
658.8 W583 2002 : White, Harrison C; 人文社會聯圖, Euro-Am Studies Lib ; PRINTED     
      Markets from networks : socioeconomic models of production / Harrison C. White White, Harrison C; AVAILABLE   PRINTED c2002
658.8001 H673    
      History of marketing thought / edited by Mark Tadajewski and D.G. Brian Jones AVAILABLE   PRINTED 2008
      History of marketing thought / edited by Mark Tadajewski and D.G. Brian Jones AVAILABLE   PRINTED 2008
      History of marketing thought / edited by Mark Tadajewski and D.G. Brian Jones AVAILABLE   PRINTED 2008
658.802 K5608 2005 : Kim, W. Chan; Euro-Am Studies Lib; PRINTED     
      Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne Kim, W. Chan; AVAILABLE   PRINTED c2005
658.802 P7521 2005 : Podolny, Joel M.; 人文社會聯圖, Euro-Am Studies Lib ; PRINTED     
      Status signals : a sociological study of market competition / Joel M. Podolny Podolny, Joel M.; AVAILABLE   PRINTED c2005
658.8082 R287 : Modern History Library; PRINTED     
      Readings in marketing / Edited by Charles J. Dirksen, Arthur Kroeger [and] Lawrence C. Lockley AVAILABLE   PRINTED 1963
658.812 H9114 2015 : Hunt, Brian,; Euro-Am Studies Lib; PRINTED     
      Designing service excellence : people and technology / Brian Hunt, Toni Ivergard Hunt, Brian,; AVAILABLE   PRINTED 2015
658.812 L545 2010 : Lencioni, Patrick,; Euro-Am Studies Lib; PRINTED     
      Getting naked : a business fable about shedding the three fears that sabotage client loyalty / Patrick Lencioni Lencioni, Patrick,; AVAILABLE   PRINTED c2010
658.812 M1991 2002 : McKenna, Regis; Euro-Am Studies Lib; PRINTED     
      Total access : giving customers what they want in an anytime, anywhere world / Regis McKenna McKenna, Regis; AVAILABLE   PRINTED 2002
658.812 W872 : Wong, Y. H.,; Ethnology Library, Modern History Library ; PRINTED     
      Guanxi : relationship marketing in a Chinese context / Y.H. Wong, Thomas K.P. Leung Wong, Y. H.,; AVAILABLE   PRINTED c2001
658.812 Z37 : Zeithaml, Valarie A; Euro-Am Studies Lib; PRINTED     
      Delivering quality service : balancing customer perceptions and expectations / Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry Zeithaml, Valarie A; AVAILABLE   PRINTED c1990
658.82 D252 2006 : Darr, Asaf; Euro-Am Studies Lib; PRINTED     
      Selling technology : the changing shape of sales in an information economy / Asaf Darr Darr, Asaf; AVAILABLE   PRINTED 2006
658.82 F597 2009 : Euro-Am Studies Lib; PRINTED     
      Flagship marketing : concepts and places / edited by Tony Kent and Reva Brown AVAILABLE   PRINTED 2009
658.823 B644 : Blaszczyk, Regina Lee; Modern History Library; PRINTED     
      The color revolution / Regina Lee Blaszczyk Blaszczyk, Regina Lee; AVAILABLE   PRINTED c2012
658.823019 C951 : Cross, Gary S.,; Modern History Library; PRINTED     
      Packaged pleasures : how technology and marketing revolutionized desire / Gary S. Cross and Robert N. Proctor Cross, Gary S.,; AVAILABLE   PRINTED 2014
658.827 B7332 2000 : Euro-Am Studies Lib; PRINTED     
      Brand.new AVAILABLE   PRINTED 2000
658.827 C645 : Modern History Library; PRINTED     
      CEPA, opportunities for Hong Kong companies : building a brand in China / Research Department, Hong Kong Trade Development Council AVAILABLE   PRINTED 2004
658.827 F6599 2006 : Floor, Ko; Euro-Am Studies Lib; PRINTED     
      Branding a store : how to build successful retail brands in a changing marketplace / Ko Floor Floor, Ko; AVAILABLE   PRINTED 2006
658.827 T927 2005 : Twitchell, James B.,; Fu Ssu-Nien Library, Euro-Am Studies Lib ; PRINTED     
      Branded nation : the marketing of Megachurch, College, Inc., and Museumworld / James B. Twitchell Twitchell, James B.,; AVAILABLE   PRINTED 2005
658.83 C456 : Chang, Shun-Chiao; Ethnology Library, Modern History Library, Economics Library ; PRINTED     
      Uncertain innovation and market strategy with production experiences / Shun-Chiao Chang Chang, Shun-Chiao; AVAILABLE   PRINTED 1999
658.83 D685 : Euro-Am Studies Lib; PRINTED     
      Doing business with China / prepared by the Office of the People's Republic of China and Hong Kong AVAILABLE   PRINTED 1989
658.83 H216 : Hardee, Jeffrey; Euro-Am Studies Lib; PRINTED     
      Marketing in Taiwan / prepared by Jeffrey Hardee and Beth Johns ; with contributions by the American Institute in Taipei Hardee, Jeffrey; AVAILABLE   PRINTED 1988
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