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SUBJECTS (1-50 of 2352)
0338
1
book jacket

21st century inter-organizational collaboration success and dedicated alliance functions
Ricco, Michael E

 
PRINTED

Location: 中央研究院
2
book jacket

A.A. Vantine and Company: Japanese Handcrafts for the American Consumer, 1895--1920
Yamamori, Yumiko

 
PRINTED

Location: 中央研究院
3
book jacket

Accessing organizational resources and pursuing value through international promotional alliances
Cobbs, Joe B

 
PRINTED

Location: 中央研究院
4
 

Accomplishment of dual focus in exploration and exploitation: The influential role of the customer relationship management (CRM) process
Tinoco, Janet K

 
電子書

Location: 中央研究院
5
book jacket

Achievement of expectations in leisure travel satisfaction: An application of expectation-disconfirmation theory
Lee, Junghun

 
電子書

Location: 中央研究院
6
book jacket

Achieving superior results from the mature market through e-marketing planning
Tehrani, Majid Nik

 
電子書

Location: 中央研究院
7
book jacket

Action simulation in acquisition cost estimates
Tal, Aner

 
PRINTED

Location: 中央研究院
8
book jacket

Activated self concept as a mechanism underlying persuasive message effects
Comello, Maria Leonora G

 
PRINTED

Location: 中央研究院
9
book jacket

Activity-based value-chain analysis for United States college student vacation travelers' hotel room experience
Antonenko, Yuliya M

 
電子書

Location: 中央研究院
10
book jacket

Ad-Skipping and Time-Shifting: A Theoretical Examination of the Digital Video Recorder
Shah, Sunit Nitin

 
PRINTED

Location: Department of Information Technology Services
11
book jacket

Ad slotting and pricing: New media planning models for new media
Turner, John

 
PRINTED

Location: 中央研究院
12
book jacket

An adaptive reputation-based trust model for intelligent agents in E-marketplace
You, Liangjun

 
電子書

Location: 中央研究院
13
book jacket

Adeology: Advertising as a battlefield of rival ideologies in transitional China
Zhao, Xin

 
電子書

Location: 中央研究院
14
book jacket

Adolescent exposure to alcohol advertising: A prospective extension of Strickland's model (Donald E. Strickland)
Zogg, Jennifer Black

 
電子書

Location: 中央研究院
15
book jacket

Adoption and diffusion of innovations in the airline industry: An investigation of consumer preference for alternative ticketing methods (the case of electronic ticketing)
Shorter-Judson, Beatrice Gail

 
電子書

Location: 中央研究院
16
book jacket

Adverse advertising: The impact advertisements have on Webpage content retention
Keppel, David P

 
PRINTED

Location: 中央研究院
17
 

Advertising amongst ourselves: A qualitative study of viewer attitudes towards viral marketing
Kulp, Steven C

 
電子書

Location: 中央研究院
18
 

Advertising and consumption in post-Mao China: Between the local and the global
Li, Hongmei

 
電子書

Location: 中央研究院
19
book jacket

Advertising and gender: Proposal, design and application of an analytical model for studying gender metaphors in print advertising in English
Velasco Sacristan, Maria Sol

 
電子書

Location: 中央研究院
20
book jacket

Advertising and portfolio choice
Cronqvist, Henrik

 
電子書

Location: 中央研究院
21
book jacket

The advertising construction of identity in Lebanese television
Nasr, Assem

 
PRINTED

Location: 中央研究院
22
book jacket

Advertising, consumer culture, youth cultures, and media technologies: A cultural-historical approach to MTV
Kim, Young Chan

 
電子書

Location: 中央研究院
23
book jacket

Advertising decisions: Which product, where and when?
Kang, Moon Young

 
PRINTED

Location: 中央研究院
24
book jacket

Advertising effects and aggression in video games: Effects of sensory realism cues on brand memory, attitude, and aggression via physiological arousal, affect, and presence
Jeong, Eui Jun

 
PRINTED

Location: 中央研究院
25
book jacket

Advertising effects of beer consumption among young adults with a consideration of the welfare effects of advertising in the presence of search costs and negative externalities
Zhuk, Oksana

 
PRINTED

Location: Department of Information Technology Services
26
book jacket

Advertising in the fashion industry: The effects of socially provocative advertising on attitude toward the advertisement, the brand and consumer purchase intentions
Robbins, Anna

 
PRINTED

Location: Department of Information Technology Services
27
book jacket

Advertising of pharmaceuticals in the United States: The case of the HIV drug market
Chew, Seen Meng

 
電子書

Location: 中央研究院
28
book jacket

Advertising signals as indicators of advertiser fitness
Lee, Karen Elizabeth

 
電子書

Location: 中央研究院
29
book jacket

Advertising to bilinguals: Does the language of advertising influence the nature of thoughts?
Noriega, Jaime

 
電子書

Location: 中央研究院
30
book jacket

Aesthetic authenticity: Consummatory experience in the marketplace
Mason, James Dailey

 
PRINTED

Location: Department of Information Technology Services
31
book jacket

Affect and attitude transfer under conditions of congruity: An investigation of art gallery alliances
Maksymiuk, Catherine

 
PRINTED

Location: 中央研究院
32
book jacket

The affect heuristic in consumer evaluations
King, Jesse Stocker

 
PRINTED

Location: 中央研究院
33
book jacket

Affective contagion: The impact of subtle affective cues in political thinking
Erisen, Cengiz

 
PRINTED

Location: 中央研究院
34
book jacket

Affiliate network relationships: A comparison of affiliate agreements for apparel and accessories sites
Kim, Eun Young

 
電子書

Location: 中央研究院
35
book jacket

Age and gender stereotyping in television commercials
Waters, Susan E

 
電子書

Location: 中央研究院
36
book jacket

Agency beliefs mediate trust across cultures in e-commerce
Kwan, Letty YanYee

 
PRINTED

Location: Department of Information Technology Services
37
book jacket

Agency experience: A case study of leadership development within a high-performing public relations agency
Remund, David L

 
PRINTED

Location: Department of Information Technology Services
38
book jacket

Alchemy in Eden: Entrepreneurialism, branding, and food marketing in the United States, 1880--1920
Lonier, Terri

 
PRINTED

Location: 中央研究院
39
book jacket

Alliance coordination effectiveness and the performance of international strategic alliances: Development of the partnership and moderating role of market environment turbulence
Choi, Young-Tae

 
電子書

Location: 中央研究院
40
book jacket

Alliance paradox: An empirical study of alliance portfolio effects on customer service quality in the U.S. airline industry
Zhang, Zhe

 
PRINTED

Location: 中央研究院
41
book jacket

Alumnae giving and the Internet: An exploration of women and ephilanthropy
Worrell, Joanna Ruth

 
電子書

Location: 中央研究院
42
book jacket

Alumni giving at Arkansas Tech University: College experiences and motivations to give as predictors of giving behavior
Lackie, Mary Bane

 
PRINTED

Location: 中央研究院
43
 

Americans' intentions to vacation in East Asia: An empirical investigation of the relationships among information source usage, destination image, perceived risks, and intention to visit
Noh, Jeonghee

 
電子書

Location: 中央研究院
44
book jacket

Analisis y evolucion de la publicidad en el lugar de venta en la revista Distribucion Actualidad. Julio 2005--Agosto 2008
Lopez Iglesias, Matias

 
PRINTED

Location: 中央研究院
45
book jacket

An analysis, instrument development, and structural equation modeling of customer satisfaction with online travel services
Mills, Juline Elaine

 
電子書

Location: 中央研究院
46
book jacket

Analysis of customer relationship profitability in a car dealership
Bonicalzi, Marie-Noelle

 
電子書

Location: 中央研究院
47
 

Analysis of determinant factors of a convention and visitors bureau website service quality: Perspectives of meeting planners
Kim, Min Sook

 
電子書

Location: 中央研究院
48
book jacket

An analysis of in-room entertainment technologies in hotels
Bilgihan, Fehmi Anil

 
PRINTED

Location: 中央研究院
49
book jacket

An analysis of Internet marketing in the sport industry
Brown, Matthew Taylor

 
電子書

Location: 中央研究院
50
 

Analysis of marketing sporting events, from the joint perspective of sponsors and event coordinators
Buck, Roger Eric

 
電子書

Location: 中央研究院
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