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001    EBC1675011 
003    MiAaPQ 
005    20200713055301.0 
006    m     o  d |       
007    cr cnu|||||||| 
008    200713s2014    xx      o     ||||0 eng d 
020    9781783336807|q(electronic bk.) 
020    |z9781780925752 
035    (MiAaPQ)EBC1675011 
035    (Au-PeEL)EBL1675011 
035    (CaPaEBR)ebr10860103 
035    (CaONFJC)MIL588093 
035    (OCoLC)877771491 
040    MiAaPQ|beng|erda|epn|cMiAaPQ|dMiAaPQ 
050  4 HF5351 -- .B383 2014eb 
082 0  650 
100 1  Baucherel, Kate 
245 10 Poles Apart - Challenges for business in the digital age :
       |bChallenges for business in the digital age 
250    1st ed 
264  1 Luton :|bAndrews UK Ltd.,|c2014 
264  4 |c©2014 
300    1 online resource (76 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
505 0  Cover -- Contents -- Front Matter -- Title Page -- 
       Publisher Information -- Introduction -- Poles Apart -- 
       The Digital Challenge -- Penguin or Polar Bear? -- Social 
       Engagement vs Corporate Experience: The SE/CE Curve -- 
       Risks and Rewards -- Trials and Tribulations: Legal Risks 
       Online -- Keeping your Website Legal -- Connected and 
       Protected: Staying Safe Online -- The Communication 
       Revolution -- Building Digital Skills -- It's Time to 
       Shine Online! -- Back Matter -- Acknowledgements -- About 
       the Author 
520    The internet gives us access to the whole world to build 
       business. But many SMEs are Poles Apart: sitting in the 
       cold, and missing out on the huge potential that the 
       online space can offer. This is as true for the smallest 
       businesses in the country as it is for large established 
       organisations, where employees themselves are Poles Apart 
       and the clash of cultures is causing turbulence. So, are 
       you a Penguin or a Polar Bear? What skills do you need, 
       and what risks do you face, to make the j.. 
588    Description based on publisher supplied metadata and other
       sources 
590    Electronic reproduction. Ann Arbor, Michigan : ProQuest 
       Ebook Central, 2020. Available via World Wide Web. Access 
       may be limited to ProQuest Ebook Central affiliated 
       libraries 
650  0 Business.;Internet marketing.;Web usage mining 
655  4 Electronic books 
776 08 |iPrint version:|aBaucherel, Kate|tPoles Apart - 
       Challenges for business in the digital age : Challenges 
       for business in the digital age|dLuton : Andrews UK Ltd.,
       c2014|z9781780925752 
856 40 |uhttps://ebookcentral.proquest.com/lib/sinciatw/
       detail.action?docID=1675011|zClick to View