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Author Baxter, Roger
Title Deep Knowledge of B2B Relationships Within and Across Borders
Imprint Bingley : Emerald Publishing Limited, 2013
©2013
book jacket
Descript 1 online resource (390 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series Advances in Business Marketing and Purchasing Ser. ; v.20
Advances in Business Marketing and Purchasing Ser
Note FRONT COVER -- DEEP KNOWLEDGE OF B2B RELATIONSHIPS WITHIN AND ACROSS BORDERS -- COPYRIGHT PAGE -- CONTENTS -- LIST OF CONTRIBUTORS -- PREFACE -- THE IMPACT OF NATIONAL CULTURE ON WESTERN INDUSTRIAL BUYER-SELLER RELATIONAL PROCESS MODELS -- INTRODUCTION -- APPROACHES FOR MODELING THE INDUSTRIAL BUYER-SELLER RELATIONAL PROCESS -- APPLYING THEORY INTO PRACTICE: CASE RELATIONSHIP DRAGON -- CONCLUSIONS -- ACKNOWLEDGMENTS -- REFERENCES -- DEVELOPING GUANXI RELATIONS -- CONTEXTUAL SETTING: CHINA AND GUANXI -- APPLYING THEORY INTO PRACTICE: CASE RELATIONSHIP RED BIRD -- CONCLUSIONS -- ACKNOWLEDGMENTS -- REFERENCES -- THE DEVELOPMENT OF INDUSTRIAL BUYER-SELLER RELATIONS IN A CHINESE CONTEXT -- INTRODUCTION -- EASTERN AND WESTERN RELATIONSHIPS AND CURRENT RELATIONAL PROCESS MODELS -- VERIFYING THE INTERCULTURAL RELATIONAL PROCESS MODEL THROUGH CASE RELATIONSHIPS -- THE DEVELOPMENT OF INDUSTRIAL BUYER-SELLER RELATIONSHIPS IN A CHINESE CONTEXT -- CONCLUSIONS -- ACKNOWLEDGMENTS -- REFERENCES -- ADAPTATION IN BUSINESS CONTEXTS: WORKING TRIADIC RELATIONSHIPS -- INTRODUCTION -- ADAPTATION IN TRIADIC RELATIONSHIP SETTINGS -- RESEARCH DESIGN AND METHOD -- ADAPTATION IN TRIADIC RELATIONSHIP SETTINGS IN CORPORATE TRAVEL MANAGEMENT -- CONCLUDING DISCUSSION -- REFERENCES -- HOW DO MANAGERS SEE IT? CAPTURING PRACTITIONER THEORIES VIA NETWORK PICTURES -- INTRODUCTION -- A BRIEF INTRODUCTION TO THE IMP GROUP TRADITION -- NETWORK PICTURES AS THE PICTURING BY ACTORS OF THE BUSINESS NETWORK -- NETWORK PICTURES AS A RESEARCH TOOL -- PREVIOUS RESEARCH ON NETWORK PICTURES -- RESEARCH DESIGN AND METHOD -- MAIN FINDINGS AND DISCUSSION -- DISCUSSION AND CONCLUSION -- REFERENCES -- APPENDIX: TEMPLATE OF THE GUIDE USED FOR THE DATA COLLECTION (IN RAMOS & FORD, 2011)
The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
Link Print version: Baxter, Roger Deep Knowledge of B2B Relationships Within and Across Borders Bingley : Emerald Publishing Limited,c2013 9781781908587
Subject Business networks.;Electronic commerce.;Marketing -- Social aspects.;Strategic alliances (Business)
Electronic books
Alt Author Woodside, Arch G
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