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Author Khan, Matin
Title Consumer Behaviour and Advertising Management
Imprint Daryaganj : New Age International Ltd, 2006
©2006
book jacket
Edition 1st ed
Descript 1 online resource (391 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Cover -- Preface -- Acknowledgement -- Contents -- Part I Consumer Behaviour -- Chapter 1 Consumer Behaviour -- 1.1 Introduction to Consumer Behaviour-Definition -- 1.2 Reasons for Studying Consumer Behaviour -- 1.3 Applying Consumer Behaviour Knowledge -- 1.4 Marketing Strategy and Consumer Behavior -- 1.5 Market Analysis -- Questions -- 1.6 Consumer Behaviour and Market Segment -- 1.7 Bases for Segmentation -- Chapter 2 Psychographic or Lifestyle Segmentation -- 2.1 Introduction -- Questions -- Chapter 3 Environmental Influences -- 3.1 Introduction -- 3.2 Individual Determinants -- 3.3 External Environmental Factors Affecting Consumer Behaviour -- Questions -- Chapter 4 Concept of Culture and Subculture -- 4.1 Introduntion -- Questions -- Chapter 5 Cultural Variations in Non-Verbal Communications -- 5.1 Introduction -- Questions -- Chapter 6 Social Class -- 6.1 What is a Social Class -- Questions -- Chapter 7 Social Group -- 7.1 Introduction -- 7.2 Reference Groups and the Influence Exerted by Them -- 7.3 Reference Group, Social Influence and Social Power -- 7.4 Reference Group Applications in Marketing -- Questions -- Chapter 8 Family Buying Influences, Family Life Cycle and Buying Roles -- 8.1 Introduction -- 8.2 Family Buying Influences -- 8.3 The Family Life Cycle Stages -- 8.4 Personal Influences -- Questions -- Chapter 9 Diffusion of Innovation -- 9.1 Introduction -- 9.2 Innovation -- 9.3 Diffusion Process -- Questions -- Chapter 10 Individual Determinants -- 10.1 Perception -- 10.2 Misinterpretation of Marketing Messages -- Chapter 11 Personality and Self Concept -- 11.1 Personality -- 11.2 Types of Behaviour -- 11.3 Emotions and Marketing Strategy -- 11.4 Self-concept -- Questions -- Chapter 12 Motivation and Involvement -- 12.1 Introduction -- 12.2 Maslow's Theory of Motivation -- 12.3 Marketing Strategies Based on Motivation
12.4 Involvement -- Questions -- Chapter 13 Information Processing Learning and Memory -- 13.1 Introduction -- 13.2 Learning Memory and Product Positioning -- 13.3 Memory -- Questions -- Chapter 14 Attitude Development and Alternate Evaluation in Buying -- 14.1 Introduction -- 14.2 Heuristics (The choice-making rules) -- 14.3 Multi-Attribute Choice Models -- Questions -- Chapter 15 Decision-Making Process -- 15.1 Problem Recognition and Purchase Behaviour -- Questions -- Chapter 16 Search and Evaluation -- Questions -- 16.1 Introduction -- Chapter 17 Purchasing Process and Outlet Selection -- 17.1 Introduction -- Questions -- Chapter 18 Purchase Behaviour (Situational Factors) -- 18.1 Introduction -- Questions -- Chapter 19 Post-Purchase Behaviour -- 19.1 Introduction -- Questions -- Chapter 20 Models of Consumer Behaviour -- 20.1 Introduction -- Questions -- Chapter 21 Consumerism (Public Policy and Consumer Protection) -- 21.1 Introduction -- Questions -- Chapter 22 Organisational Buying Behaviour -- 22.1 Introduction -- 22.2 Characteristics of ORG Buying (O.B.B.) -- 22.3 Organisational Customers -- 22.4 Factors Influencing Organisational Buying -- 22.5 Factors that Affect Risk -- 22.6 Organisational Buying Situations -- Questions -- Chapter 23 Customer Delight -- 23.1 Introduction -- 23.2 Need for Delight -- 23.3 Expectation and Delight -- 23.4 Generating Delight -- Questions -- Chapter 24 E-Consumer Behaviour -- 24.1 The Computer Age -- 24.2 E- Business -- 24.3 Web (World Wide Web) WWW -- 24.4 Application to Customer Behaviour -- Questions -- Chapter 25 Consumer Research -- 25.1 Introduction -- 25.2 The Obejectives of the Study -- 25.3 Secondary Data -- 25.4 Primary Data -- 25.5 Purchase Behaviour -- 25.6 Semantic Differential Scale -- 25.7 Observation, Experimentation,Survey and Interviews -- 25.8 Data Analysis -- Questions
Chapter 26 Changing Consumer Behaviour -- 26.1 In the Indian Context -- Questions -- Chapter 27 Case Studies -- 27.1 Case I : Factors Affecting Consumer Behaviour -- Questions -- 27.2 Case II: Organisational Buying Behaviour -- Questions -- 27.3 Case III: Family Influences -- Questions -- 27.4 Case IV: Health Conscious Consumer -- Questions -- 27.5 Case V: A.T.O. Model of Consumer Behaviour -- Questions -- 27.6 Case VI: Vending Machines (Motivation) -- Questions -- 27.7 Case VII: Buyer's Behaviour -- Questions -- 27.8 Case VIII: Promoting Beauty Products (Marketing Stratetgy) -- Questions -- 27.9 Case IX: Organisation Buying -- Questions -- Part II Advertising Management -- Chapter 1 Advertising Management Overview -- 1.1 Meaning -- 1.2 Nature of Advertising -- 1.3 Scope of Advertising -- 1.4 Types of Advertising -- Questions -- Chapter 2 Advertising and Other Promotional Tools -- 2.1 Meaning -- 2.2 Publicity -- Questions -- Chapter 3 Role of Advertising in Promotion Mix -- Questions -- Chapter 4 Process of Advertising -- 4.1 Introduction -- 4.2 The Customer and Competition -- 4.3 Competitive Analysis -- Questions -- Chapter 5 Strategies for Advertising -- 5.2 Strategies for Advertising -- 5.1 Introduction -- 5.3 Advertising Planning -- Chapter 6 Advertising Campaign Planning -- Questions -- Chapter 7 Message Creation and Copywriting -- Questions -- Chapter 8 Role of Creativity in Copywriting -- Questions -- Chapter 9 Advertising Objectives (Mission) -- Questions -- Chapter 10 Media Planning -- Questions -- Chapter 11 Testing for Advertising Effectiveness -- 11.1 Source -- 11.2 Message -- 11.3 Media Strategies -- 11.4 Budget -- 11.5 Physiological Tests -- Questions -- Chapter 12 Preparation and Choice of Methods of Advertising Budget -- 12.1 Budgeting Methods -- 12.2 Budgeting Approaches
12.3 Other Factors Affecting the Allocation of Advertising Budget -- Questions -- Chapter 13 Ethical and Social Issues in Advertising -- 13.1 Ethical Advertising -- 13.2 Social Issues in Advertising -- Chapter 14 Management of Advertising Agency -- 14.1 Function of an Advertising Agency -- 14.2 Types of Agencies -- Questions -- Chapter 15 Role of Advertising in National Development -- 15.1 General Advertising -- 15.2 Institutional Advertising -- Questions -- Index
About the Book: This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. It covers the syllabi of IET. The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising, besides dealing with promotional tools, also expand the 5Ms of advertising, ethical and social issues. They are also illustrated with case studies
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
Link Print version: Khan, Matin Consumer Behaviour and Advertising Management Daryaganj : New Age International Ltd,c2006 9788122419474
Subject Consumer behavior.;Advertising -- Management
Electronic books
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