| Descript |
1 online resource (xxii, 131 pages) : illustrations, digital ; 24 cm |
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text txt rdacontent |
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computer c rdamedia |
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online resource cr rdacarrier |
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text file PDF rda |
| Note |
Introduction -- Chapter 1 Macro perspectives of Eco-Innovations -- Chapter 2 Research Foundations: Retrospects and Prospects -- Chapter 3 Research Model -- Chapter 4 Research Approach -- Chapter 5 Unveiling Consumer's Insights -- Chapter 6 Driving Change: Converging Business and Policy -- Chapter 7 Challenges Ahead -- Appendices |
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Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers |
| Host Item |
Springer eBooks
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| Subject |
Renewable energy sources -- Technological innovations -- Developing countries
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Consumer behavior -- Developing countries
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Business and Management
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Business and Management, general
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| Alt Author |
SpringerLink (Online service)
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