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Author Reyes-Mercado, Pavel, author
Title Eco-innovations in emerging markets : analyzing consumer behaviour and adaptability / by Pavel Reyes-Mercado
Imprint London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016
book jacket
Descript 1 online resource (xxii, 131 pages) : illustrations, digital ; 24 cm
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
text file PDF rda
Note Introduction -- Chapter 1 Macro perspectives of Eco-Innovations -- Chapter 2 Research Foundations: Retrospects and Prospects -- Chapter 3 Research Model -- Chapter 4 Research Approach -- Chapter 5 Unveiling Consumer's Insights -- Chapter 6 Driving Change: Converging Business and Policy -- Chapter 7 Challenges Ahead -- Appendices
Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers
Host Item Springer eBooks
Subject Renewable energy sources -- Technological innovations -- Developing countries
Consumer behavior -- Developing countries
Business and Management
Business and Management, general
Alt Author SpringerLink (Online service)
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