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Author Marburger, Daniel R., author
Title Innovative pricing strategies to increase profits / Daniel Marburger
Imprint New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
book jacket
Edition Second edition
Descript 1 online resource (x, 148 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Series Economics collection, 2163-7628
Economics collection. 2163-7628
Note Includes bibliographical references (pages 137-144) and index
Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Appendix. Relevant published case studies -- Notes -- References -- Index
Access restricted to authorized users and institutions
The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions
Title from PDF title page (viewed on December 1, 2015)
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
Link Print version: 9781631573699
Subject Pricing
Open price system
Internet auctions
common value auction
consumer surplus
Dutch auction
dynamic pricing
English auction
first-price sealed bid auction
online auctions
peak-load pricing
price discrimination
price elasticity
price penetration
price skimming
private value auction
quality choices
quantity discounts
reference price
Robinson- Patman Act
second-price sealed bid auction
surge pricing
two-part tariffs
winner's curse
Electronic books
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