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Author Arboretti, Rosa, author
Title Parametric and nonparametric statistics for sample surveys and customer satisfaction data / by Rosa Arboretti, Arne Bathke, Stefano Bonnini, Paolo Bordignon, Eleonora Carrozzo, Livio Corain, Luigi Salmaso
Imprint Cham : Springer International Publishing : Imprint: Springer, 2018
book jacket
Descript 1 online resource (x, 84 pages) : digital ; 24 cm
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
text file PDF rda
Series SpringerBriefs in statistics, 2191-544X
SpringerBriefs in statistics
Note Chapter 1. The CUB models -- Chapter 2. Customer satisfaction heterogeneity -- Chapter 3. Ranking multivariate populations -- Chapter 4. Composite indicators and satisfaction profiles -- Chapter 5. Analyzing Survey Data Using Multivariate Rank-Based Inference
This book deals with problems related to the evaluation of customer satisfaction in very different contexts and ways. Often satisfaction about a product or service is investigated through suitable surveys which try to capture the satisfaction about several partial aspects which characterize the perceived quality of that product or service. This book presents a series of statistical techniques adopted to analyze data from real situations where customer satisfaction surveys were performed. The aim is to give a simple guide of the variety of analysis that can be performed when analyzing data from sample surveys: starting from latent variable models to heterogeneity in satisfaction and also introducing some testing methods for comparing different customers. The book also discusses the construction of composite indicators including different benchmarks of satisfaction. Finally, some rank-based procedures for analyzing survey data are also shown
Host Item Springer eBooks
Subject Consumers -- Statistics
Market surveys
Consumer satisfaction
Statistics
Statistical Theory and Methods
Probability and Statistics in Computer Science
Computational Mathematics and Numerical Analysis
Alt Author Bathke, Arne, author
Bonnini, Stefano, author
Bordignon, Paolo, author
Carrozzo, Eleonora, author
Corain, Livio, author
Salmaso, Luigi, author
SpringerLink (Online service)
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