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Author Milanesio, Natalia
Title Workers Go Shopping in Argentina : The Rise of Popular Consumer Culture
Imprint Albuquerque : University of New Mexico Press, 2013
©2013
book jacket
Descript 1 online resource (242 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Cover -- Half title -- Title -- Copyright -- Dedication -- Contents -- Acknowledgments -- Introduction -- Chapter 1 Industry, Wages, and the State: The Rise of Popular Consumer Culture -- Chapter 2 Surveys and Campaigns: Discovering and Reaching the Worker-Consumer -- Chapter 3 Commercial Culture Becomes Popular: Advertising and the Challenges of a Changing Market -- Chapter 4 "How Can a Garbage Collector Be on the Same Level as We Are?": Upper- and Middle-Class Anxieties over Working-Class Consumers -- Chapter 5 Love in the Time of Mass Consumption -- Chapter 6 Tales of Consumers: Memory and Working-Class Material Culture -- Epilogue Consumer Culture Today -- Notes -- Selected Bibliography -- Index
Combining theories from the anthropology of consumption, cultural studies, and gender studies with the methodologies of social, cultural, and oral histories, Milanesio shows the exceptional cultural and social visibility of low-income consumers in postwar Argentina along with their unprecedented economic and political influence
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
Link Print version: Milanesio, Natalia Workers Go Shopping in Argentina : The Rise of Popular Consumer Culture Albuquerque : University of New Mexico Press,c2013 9780826352415
Subject Consumption (Economics) -- Argentina.;Consumers -- Argentina -- History -- 20th century.;Working class -- Argentina -- History.;Argentina -- Economic conditions -- 20th century
Electronic books
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