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Author Liverant, Bettina, 1958-, author
Title Buying happiness : the emergence of consumer consciousness in English Canada / Bettina Liverant
Imprint Vancouver, BC ; Toronto : UBC Press, [2018]
book jacket
 Modern History Library  339.47097 L784    AVAILABLE    30550100647732
 人文社會聯圖  HC79.C6 L58 2018    AVAILABLE    30610020576450
Descript xi, 291 pages : illustrations ; 24 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Note Includes bibliographical references (pages 215-279) and index
The meaning is in the spending -- The promise of a more abundant life -- Culturing Canadian patriotism -- Moralizing the economy -- Charting the contours of modern society -- Regulating the consumer -- Buying happiness -- Academic encounters
"The idea of Canada as a consumer society was largely absent before 1890 but familiar by the mid-1960s. This change required more than rising incomes and greater impulses to buy; it involved the creation of new concepts. Buying Happiness explores the ways that key public thinkers represented, conceptualized, and institutionalized new ideas about consumption. Liverant's fresh approach connects the emergence and diffusion of these ideas with changes in political processes and social policy. As the figure of "the consumer" moved from the margins to the centre of social, cultural, and political analysis, the values and concepts associated with consumerism were woven into the Canadian social imagination"-- Provided by publisher
Issued also in electronic format
Link Liverant, Bettina, 1958-, author. Buying happiness. Vancouver ; Toronto : UBC Press, 2018. (CaOONL)20189008563
Subject Consumption (Economics) -- Canada -- History -- 20th century
Consumers -- Canada -- History -- 20th century
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