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Author Mizrahi, Janet., author
Title Web content : a writer's guide / Janet Mizrahi
Imprint New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013
book jacket
Edition First edition
Descript 1 online resource (101 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Series Corporate communication collection, 2156-8170
2013 digital library
Corporate communication collection. 2156-8170
Note Part of: 2013 digital library
Includes bibliographical references (pages 97-98) and index
1. Writing as a professional -- 2. Web writing characteristics and style -- 3. Web design basics for writers -- 4. Writing website content -- 5. Writing newsletters and web articles -- 6. Writing for social media -- 7. Writing other frequently used web genres -- Conclusion -- Notes -- References -- Index
Access restricted to authorized users and institutions
The explosion of electronic sources, whether in the form of news, commentary, sales and marketing, or information, has created boundless opportunities for producing content. Whether the author is an entrepreneur with a start-up business who needs a website, an executive who uses social media to connect with various stakeholders, or a content provider blogging about topical issues, writers for the web must address the unique environment of the digital world. This book will help writers of all levels produce web content that generates results. Writing for the screen differs from writing for a printed page, and those who use the web to communicate in any genre--ads, articles, blogs, email blasts, newsletters, social media, or websites--must be aware of rhetorical considerations unique to writing for the web. This concise, easy-to-follow guide takes the reader through the underlying principles that make writing for the web unique, including web reader habits and the challenges of producing content across multi-platform formats. It addresses web writing style and topics such as conciseness, tone, level of formality, and other writing techniques. Design as it pertains to the writer is also discussed. Finally, the book focuses on how to compose specific types of web content and provides useful "how to" guides covering the most commonly used genres
Title from PDF title page (viewed on September 27, 2013)
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
Link Print version: 9781606496602
Subject Online authorship
web content
web copy
digital content
web writing
content provider
web communication
web text
online writing
content development
internet content provider
Electronic books
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