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Author Spillan, John E., author
Title Doing business in Ghana : challenges and opportunities / by John E. Spillan, Domfeh Obed King
Imprint Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017
book jacket
Descript 1 online resource (ix, 236 pages) : illustrations, digital ; 24 cm
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
text file PDF rda
Note 1. Introduction -- 2. Current Business Environment -- 3. Historical Perspective on Doing Business in Ghana -- 4. Cultural Issues Affecting Business Activity in Ghana -- 5. The Political Climate and Entrepreneurship -- 6. The Economic Climate of Ghana -- 7. Establishing Business in Ghana -- 8. T Commercialization and the Marketing Process -- 9. Speculations on Future Trends and Conclusions -- Appendices
This book provides a thorough perspective on the realities of doing business in Ghana, outlining the economic, social, technological, and cultural dimensions of the society. It offers insight for entrepreneurs into the region's markets based on GDP growth, political and governmental systems, relationships with investors, and other factors. Considered a beacon of hope for Africa, Ghana is a country with a competitive labor force, stable political environment, and lots of economic opportunities for new business ventures. This book will offer academics a good understanding of the major issues affecting business development in Ghana, and inform students, scholars, managers, and leaders on the paths necessary to pursue launching a product or service in Africa
Host Item Springer eBooks
Subject Corporate culture -- Ghana
Marketing -- Ghana
New business enterprises -- Ghana
Ghana -- Economic conditions -- 1979-
Business and Management
Emerging Markets/Globalization
Start-Ups/Venture Capital
International Economics
Supply Chain Management
Alt Author King, Domfeh Obed, author
SpringerLink (Online service)
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