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Author Conaway, Roger N
Title Communication in responsible business [electronic resource] : strategies, concepts, and cases / Roger N. Conaway and Oliver Laasch
Imprint [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012
book jacket
Edition 1st ed
Descript 1 electronic text (185 p.) : digital file
Series Corporate communication collection, 2156-8170
2012 digital library
Corporate communication collection. 2156-8170
Note Part of: 2012 digital library
Includes bibliographical references (p. 165-180) and index
1. Setting the stage -- 2. Walking the talk: avoiding greenwash -- 3. Stakeholder communication: integrated and strategic -- 4. Issues and crisis communication: expecting the unexpected -- 5. Communicating through institutional documents: vision, mission, and codes of conduct -- 6. Sustainability reporting: gateway to transparency -- 7. Cause-related marketing & social marketing -- 8. Nonverbal stakeholder communication -- 9. Stakeholder communication online -- References -- Index
Access restricted to authorized users and institutions
Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities
Also available in print
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
Mode of access: World Wide Web
System requirements: Adobe Acrobat reader
Title from PDF t.p. (viewed on August 29, 2012)
Link Print version: 9781606493243
Subject Business communication
Social responsibility of business
Corporate Responsibility
Corporate Sustainability
Business Ethics
Marketing
Communication
Stakeholder Management
Electronic books
Alt Author Laasch, Oliver
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