LEADER 00000cam  22004694a 4500 
001    70060940 
005    20090723000000.0 
008    060522s2007    ilua     b    001 0 eng   
010    2006016679 
020    0875803687 (clothbound : alk. paper) 
020    9780875803685 (clothbound : alk. paper) 
035    (OCoLC)70060940 
040    DLC|cDLC|dUKM|dBTCTA|dC#P|dBAKER|dYDXCP|dPUL|dAS|dEAS 
042    pcc 
043    n-us--- 
049    CUZA 
050 00 HF6161.L46|bP46 2007 
100 1  Pennock, Pamela E 
245 10 Advertising sin and sickness :|bthe politics of alcohol 
       and tobacco marketing, 1950-1990 /|cPamela E. Pennock 
260    DeKalb :|bNorthern Illinois University Press,|cc2007 
300    viii, 282 p. :|bill. ;|c24 cm 
490 1  Drugs and alcohol 
504    Includes bibliographical references (p. [231]-275) and 
       index 
505 0  Introduction : health, morality, and free speech -- The 
       failed fight to ban alcohol advertising, 1947-1958 -- 
       Temperance and mass society -- The industries' regulatory 
       response -- Legislative battles: politics and rhetoric -- 
       The battle to regulate cigarette marketing, 1960s -- 
       Emergence of the postwar antismoking movement -- The 
       warning label debate -- The next push : restricting 
       advertising -- The new temperance movement and alcohol 
       marketing restrictions -- 1970s and 1980s -- The political,
       legal, and scientific context of regulation -- Policy 
       contests: warning labels and advertising controls -- 
       Conclusion: the elusive quest for restraints 
590    EAS: YW 
650  0 Advertising|xAlcoholic beverages|zUnited States|xHistory
       |y20th century 
650  0 Advertising|xCigarettes|zUnited States|xHistory|y20th 
       century 
650  0 Corporate speech|zUnited States 
830  0 Drugs and alcohol (Dekalb, Ill.) 
LOCATION CALL # STATUS OPACMSG BARCODE
 Euro-Am 3F Western Mat.  659.19 P3842 2007    AVAILABLE  -  30500101356700