LEADER 00000nam a2200505 i 4500 
001       00000150 
003    IGIG 
005    20150226222551.0 
008    150225s2015    pau    fob    000 0 eng d 
010    2014045047 
020    9781466675193 (ebook) 
020    9781466675186|qprint 
024 7  10.4018/978-1-4666-7518-6|2doi 
035    (CaBNVSL)gtp00561876 
035    (OCoLC)904153685 
040    CaBNVSL|beng|erda|cCaBNVSL|dCaBNVSL|dAS 
050  4 HF5415.32|b.R353 2015e 
082 04 658.8/342|223 
100 0  Rajagopal,|d1957-|eauthor 
245 10 Understanding consumer behavior and consumption experience
       /|cby Rajagopal and Raquel Castaño 
264  1 Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, 
       Pa., 17033, USA) :|bIGI Global,|c[2015] 
300    PDFs (303 pages) 
336    text|2rdacontent 
337    electronic|2isbdmedia 
338    online resource|2rdacarrier 
504    Includes bibliographical references 
505 0  Consumer perception: conscious and non-conscious processes
       -- Consumption experiences -- Consumer relationships with 
       brands -- Consumer well-being and happiness -- Vulnerable 
       consumers -- Building and changing consumer attitude -- 
       Cross-cultural variations in consumer behavior -- Social 
       group influences -- Ethnicity and consumerism -- Consumer 
       behavior in the e-marketplace -- Routes to market 
506    Restricted to subscribers or individual electronic text 
       purchasers 
520 3  "This book discusses the indispensable value of 
       understanding consumer activities and the crucial role 
       they play in developing successful marketing strategies by
       focusing on concepts such as consumer perceptions, 
       consumption culture, and the influence of information 
       technology"--Provided by publisher 
530    Also available in print 
538    Mode of access: World Wide Web 
650  0 Consumer behavior 
650  0 Consumption (Economics) 
653    Brand relationships 
653    Consumer emotions 
653    Cross-cultural perceptions 
653    Customer vulnerability 
653    Multicultural marketing 
653    Social media 
653    Virtual markets 
700 1  Castaño, Raquel,|d1962-|eauthor 
710 2  IGI Global,|epublisher 
776 0  |c(Original)|w(DLC)2014045047 
776 08 |iPrint version:|z1466675187|z9781466675186|w(DLC)  
       2014045047 
856 41 |3Chapter PDFs via platform:|uhttp://services.igi-
       global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-
       7518-6|zeBook(IGI Global)