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Title Maximizing commerce and marketing strategies through micro-blogging / Janee N. Burkhalter and Natalie T. Wood, editors
Imprint Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global, [2015]
book jacket
Descript PDFs (380 pages) : illustrations
text rdacontent
electronic isbdmedia
online resource rdacarrier
Note Includes bibliographical references and index
Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate communicative engagement in micro-blogging: cross-cultural analysis of Weibo and Twitter / Bela Florenthal, Mike Chen-Ho Chao -- The role of micro-blogging in responding to corporate controversy / Megan Lambert, Stephanie Vie -- Engaging consumers via Twitter: three successful communicative strategies / Veronica Ravaglia, Eleonora Brivio, Guendalina Graffigna -- Tweeting for service: Twitter as a communication channel for customer service / Ilaria Dalla Pozza, Natalie T. Wood, Janee N. Burkhalter -- Customer service on Twitter: company-customer expectations and service configurations / Alexa K. Fox, Scott Cowley -- Tourism services, micro-blogging, and customer feedback: a tourism provider perspective / Marios D. Sotiriadis, Cina Van Zyl -- Whom to trust for financial advice?: the quality of stock recommendations on Twitter / Simon Pickert, Philipp Sandner -- Legal implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A. Tryce -- Integration of micro-blogs into the human resource management (HRM) areas of recruitment and selection / Ryan J Petty, Laxmikant Manroop, Sara Linton -- Perceptions of risks of non-advertising uses of micro-blogging within small to medium enterprises / Soureh Latif Shabgahi, Andrew Cox -- Twitter data acquisition and analysis: methodology and best practice / Stephen Dann -- Micro-blogging as generator of market insights and competitive intelligence / Elisa Arrigo -- Benchmarking micro-blog performance: Twitter content classification framework / Stephen Dann
Restricted to subscribers or individual electronic text purchasers
"This book examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach"--Provided by publisher
Also available in print
Mode of access: World Wide Web
Link (Original) (DLC)2015008254
Print version: 1466684089 9781466684089 (DLC) 2015008254
Subject Marketing -- Management
Business planning
Corporate controversy
Customer engagement
Customer service techniques
Data acquisition and analysis
Human resource management
Investment advice
Performance benchmarking
Tourism services
Alt Author Burkhalter, Janee N., 1979- editor
Wood, Natalie T., 1970- editor
IGI Global, publisher
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