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Author Javalgi, Rajshekhar G
Title Internationalization of Services - Identifying the Building Blocks for Future Research : Identifying the Building Blocks for Future Research
Imprint Bradford : Emerald Publishing Limited, 2007
©2007
book jacket
Descript 1 online resource (78 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series Journal of Services Marketing - Volume 21, Issue 6
Journal of Services Marketing - Volume 21, Issue 6
Note Cover -- Contents -- Internationalization of services: identifying the building-blocks for future research -- The internationalization of hospitality firms: factors influencing a franchise decision-making process -- Service quality and satisfaction: an international comparison of professional services perceptions -- International market selection: measuring actions instead of intentions -- Positioning strategies of international and multicultural-oriented service brands -- The service encounter in a multi-national context -- Executive summary and implications for managers and executives
In this e-book the important role played by services in the global economy is emphasized. As marketplaces around the world become more competitive the volume of services delivered tends to increase, as does the extent to which firms look to services to gain competitive advantages. It seems apparent that competitiveness in the service sector, rather than in manufacturing, will propel the global economy in the 21st century. According to a World Bank study in 2002, services account for almost two-thirds of the world's total output. Clearly, the significance of services cannot be overestimated and because the marketing of services pose unique challenges for service providers (particularly in the international arena), we consider this e-book to be essential reading for academics and practitioners alike
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
Link Print version: Javalgi, Rajshekhar G. Internationalization of Services - Identifying the Building Blocks for Future Research : Identifying the Building Blocks for Future Research Bradford : Emerald Publishing Limited,c2007 9781846636066
Subject Customer services -- Marketing.;Globalization
Electronic books
Alt Author Martin, Charles L
Martin, Charles L
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