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Author Hurwitz, Judith S
Title Smart or Lucky? : How Technology Leaders Turn Chance into Success
Imprint New York, NY : John Wiley & Sons, Incorporated, 2011
©2011
book jacket
Edition 1st ed
Descript 1 online resource (241 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note SMART OR LUCKY? HOW TECHNOLOGY LEADERS TURN CHANCE INTO SUCCESS -- CONTENTS -- INTRODUCTION: SMART OR LUCKY? -- 1 LIGHTNING DOESN'T STRIKE TWICE: What Happens When You're Lucky but Think You're Smart -- 2 GAINING AND RETAINING CUSTOMERS: How to Get Customers to Adopt and Commit to Technology -- 3 YOU'RE NOT DEAD YET: How Some Companies Come Back from Near Death Experiences -- 4 THE GOOGLE SNEAK ATTACK: Supplanting the Market Leader -- 5 HERO WORSHIP: Gaining Loyalty by Helping Your Customers Find Personal Success -- 6 LESSONS FROM THE LEMMINGS ERA: How Out-of-Control Dot-Coms Fueled the Future -- 7 THE GOTCHA SYNDROME: Why Promising Technologies Fail -- 8 STANDING ON THE SHOULDERS OF PIONEERS: How Lessons Learned from the Past Pave the Way for New Technology -- 9 THE SILVER BULLET SYNDROME: Beware of Solutions That Appear Too Good to Be True -- 10 SPLITTING UP IS HARD TO DO: When Walking Away from Legacy Products Makes Sense -- CONCLUSION: TEN RULES FOR TURNING LUCK INTO SUSTAINABLE SUCCESS -- NOTES -- ACKNOWLEDGMENTS -- ABOUT THE AUTHOR -- INDEX
Smart or Lucky? How Technology Leaders Turn Chance into Success About the Book: An insider's look at the combination of luck and smarts you need to succeed in today's changing tech world. To be successful in any highly competitive market, you have to be smart, but you also have to be lucky by being at the right place at the right time. The most successful technology entrepreneurs understand the value of the combination of luck and smarts and make it work for them. Those who fail are the ones who may be lucky but get complacent, believe they're the smartest players in the market, and fail to make the changes needed to sustain leadership. Smart or Lucky? is for business leaders who are interested in learning what it takes to be successful in emerging markets and how to sustain success over the long term. It shows entrepreneurs how to recognize a lucky break and have the foresight to take advantage of it. Offers concrete lessons based on well-tested principles that have broad applications for business leaders and entrepreneurs across industries Based on experiences with hundreds of successful and failed companies in the software market over three decades Author's method has resulted in expanded revenue and increased market success for both large and small companies Informative and highly detailed, this is a must-read for all business leaders and emerging entrepreneurs who want to understand how to stay nimble and succeed in complicated, competitive markets
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
Link Print version: Hurwitz, Judith S. Smart or Lucky? : How Technology Leaders Turn Chance into Success New York, NY : John Wiley & Sons, Incorporated,c2011 9780470891421
Subject Entrepreneurship.;Businesspeople.;High technology industries.;Technological innovations.;Success in business.;Sustainable development
Electronic books
Alt Author Hurwitz,
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