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Author Wang, Jian, 1965 November 5- author
Title Shaping China's global imagination : branding nations at the World Expo / Jian Wang
Imprint New York, NY : Palgrave Macmillan, 2013
book jacket
 Modern History Library  607.3451132 W246    AVAILABLE    30550100562105
 人文社會聯圖  T397.S53 W36 2013    AVAILABLE    30650020057200
Edition First edition
Descript xiii, 210 pages : illustrations ; 23 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Series Palgrave Macmillan series in global public diplomacy
Note Includes bibliographical references (pages 175-201) and index
Soft power, nation branding, and the World Expo -- Branding nations -- The Shanghai Expo as a site for nation branding -- Defining nation brands -- Communicating nation brands -- Experiencing nation brands -- Remembering nation brands -- Nation branding as strategic narrative -- Nation branding : perspectives, practices, and prospects
Subject Expo (International Exhibitions Bureau) (2010 : Shanghai, China)
Exhibitions -- China -- Shanghai
National characteristics, Chinese
China -- Public opinion
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