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Author Johnson, Timothy (Timothy S.), 1984- author
Title Rhetoric, Inc. : Ford's filmmaking and the rise of corporatism / Timothy Johnson
Imprint University Park, Pennsylvania : The Pennsylvania State University Press, [2020]
book jacket
 人文社會聯圖  HD9710.U54 F637 2020    DUE 01-16-23    30610020658829
Descript xi, 227 pages : illustrations ; 24 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Series The RSA series in transdisciplinary rhetoric
RSA series in transdisciplinary rhetoric
Note Includes bibliographical references (pages 193-217) and index
"Examines motion pictures produced or sponsored by Ford Motor Company from a rhetorical perspective, demonstrating how the films reveal a long-term rhetorical project that has helped embed corporations into many of the social systems guiding societies today"-- Provided by publisher
Spreading the industrial aesthetic in Ford's educations films -- Ford's montage films and the formation of a "rhetorical economy" -- Ford's cinematic production of economic space -- Spectacle and spectatorship in Ford's World's Fair films -- War, industrial globalization, and the managerial gaze
Subject Ford Motor Company -- In motion pictures -- History
Industrial films -- Social aspects -- United States -- History
Automobile industry and trade -- Social aspects -- United States -- History
Rhetoric -- Economic aspects -- United States -- History
Corporate state -- United States -- History
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