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Author Rugh, William A
Title Front line public diplomacy [electronic resource] : how US embassies communicate with foreign publics / William A. Rugh
Imprint Basingstoke : Palgrave Macmillan, 2014
book jacket
Edition 1st ed
Descript 292 p
02 62.50 GBP 00 S 52.08 20.0 62.50 10.42 GB xxk Palgrave Macmillan onix-pt
20140820 IP 20141006 GB xxk Palgrave Macmillan UK-WkNB
Series Palgrave Macmillan series in global public diplomacy
Note Electronic book text
Epublication based on: 9781137444141, 2014
Table of Contents Acknowledgements Introduction PART I: THE CONTEXT 1. Legacy: Philosophy and Legal Basis 2. Public Diplomacy Personnel as FSOs PART II: FIELD OFFICE MANAGEMENT 3. The Public Affairs Officer 4. Contacts and Personal Networking PART III: INFORMATION PROGRAMS 5. Traditional Media 6. Social Media: Use in Public Diplomacy 7. Social Media: Factors to Consider PART IV: CULTURAL AND EDUCATION PROGRAMS 8. Cultural Programs 9. Centers, Libraries and Other American Spaces 10. Educational Exchanges PART V: PENTAGON COMMUNICATIONS 11. Defense Department Communications Expansion 12. Comparing DOD and State's Communications Conclusion 13. Changes and Enduring Principles in PD Practice
Front Line Public Diplomacy explains how American diplomats at US embassies abroad communicate with foreign publics to support American national interests, countering misperceptions and hostile portrayals of our country. This book presents the first-ever close and up-to-date look at how American diplomats working at our embassies abroad communicate with foreign audiences to explain US foreign policy and American culture and society. Projecting an American voice abroad has become more difficult in the twenty-first century, as terrorists and others hostile to America use modern communication means to criticize us, and as new communication tools have greatly expanded the worldwide discussion of issues important to us, so that terrorists and others hostile to us have added negative voices to the global dialogue. It analyzes the communication tools our public diplomacy professionals use, and how they employ interpersonal and language skills to engage our critics. It shows how they overcome obstacles erected by unfriendly governments, and explains that diplomats do not simply to reiterate set policy formulations but engage a variety of people from different cultures in a creative ways to increase their understanding of America
Ambassador William Rugh, one of the most distinguished American practitioners of the art of public diplomacy, has written a remarkable book. From basic principles through to the subtleties of today's social media this is the essential guide for any public diplomat headed for the field or for any analyst who wishes to understand how this essential element of international relations is practiced. This book will be required reading in diplomatic training classes in the US and one anticipates further afield also. Nicholas J. Cull, Professor of Public Diplomacy, University of Southern California, USA Ambassador Rugh presents a comprehensive, current and insightful overview of US public diplomacy field operations, filling a long-vacant niche in real-world PD resources for professors and students. His deep background as a distinguished practitioner of PD makes for a nuanced, yet focused, presentation of the opportunities and challenges facing PD professionals past and present. - Elizabeth Whitaker, Georgetown University and George Washington University Adjunct Professor of Public Diplomacy, USA, and former Deputy Assistant Secretary of State and senior Public Diplomacy Officer
William A. Rugh was a Foreign Service Officer for 31 years and served twice as US ambassador. He holds a PhD and has taught public diplomacy at the Fletcher School. He is the author of books and articles on public diplomacy and US foreign policy
Subject Diplomatic and consular service, American
Diplomacy -- USA. bicssc
Geopolitics -- USA. bicssc
Politics and Government. ukslc
United States -- Foreign public opinion
United States -- Foreign relations administration
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