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Title Innovations in services marketing and management : strategies for emerging economies / Anita Goyal, editor
Imprint Hershey, Pennsylvania (701 E. Chocolate Ave., Hershey, PA, 17033) : IGI Global, [2014]
book jacket
Descript PDFs (328 pages)
text rdacontent
electronic isbdmedia
online resource rdacarrier
Note Includes bibliographical references
Adding value to service brands through innovation: a framework for emerging economies / Gozem Guceri-Ucar, Stefan Koch -- MarketMaker: an innovative network-oriented services marketing strategy for emerging economies / Chyi-Lyi (Kathleen) Liang -- Innovation in medical tourism service marketing: a case of India / Anita Medhekar, Ho Yin Wong, John Hall -- Initiating an organizational change management process: achieving service quality in emerging economies / Anjan J. Sarma -- Market research through online custom panel: co-creation value and customer relationship / Renata Bendit Katarivas, Zilla Patricia Bendit, Benjamin Rosenthal -- Innovation in offer of services for manufacturing enterprises: new experiences based on emerging technologies / Sergio Ricardo Mazini, Edimilson Ricardo Azevedo Novaes -- Good treats: eating out not just for joy but also for well-being / Harish Sujan, Silvio Borrero, David Cranage -- Interaction strategy in co-creation: a case of bus transportation services and its consumer community in Indonesia / Eka Ardianto -- Medical tourism: a conceptual framework for an innovation in global healthcare provision / Anita Medhekar, Ho Yin Wong, John Hall -- Healthcare services delivery in India: special reference to mother and child health / Ajith Paninchukunnath -- Marketing of library and information products and services: using services marketing mix / Kavita Chaddha -- Managing public service innovation in emerging countries: experiences and lessons from China Railway / Fuxiang Wei, Shuqin Zhang -- The customer relationship management as an element of the acceleration of society evolution: the case of the emergence of hypermodernity in Madagascar / Lova Mirella Rakotomalala Ramandimbiarison -- Establishing the linkage between internal market orientation and service innovation / Gurjeet Kaur, Shruti Gupta -- Quality of work/life and service quality / Ritu Narang, Smita Singh -- Integrating psychological contract and service-related outcomes in emerging economies: a proposed conceptual framework / Smirti Kutaula, Vishal Talwar -- Hospitality innovations in the emerging experience economy: a case study of the Oberoi Resorts / Sonia Bharwani
Restricted to subscribers or individual electronic text purchasers
"This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises, exploring case studies, contemporary research, and theoretical frameworks in effective business management"--Provided by publisher
Also available in print
Mode of access: World Wide Web
Link (Original) (DLC)2013025561
Print version: 1466646713 9781466646711 (DLC) 2013025561
Subject Service industries -- Marketing
Service industries -- Management
Marketing -- Mangement -- Case studies
Change management
Customer relationship management
Employee management
Healthcare delivery
Innovative marketing strategies
Market orientation
Organizational innovations
Public service innovation
Society and the consumer
Alt Author Goyal, Anita, 1972- editor
IGI Global, publisher
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