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Author Thussu, Daya Kishan, author
Title Communicating India's soft power : Buddha to Bollywood / Daya Kishan Thussu
Imprint New York, NY : Palgrave Macmillan, 2013
book jacket
Descript 1 online resource
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Includes bibliographical references and index
1: De-Americanizing Soft Power -- 2: Historical Context of India's Soft Power -- 3: India Abroad: the Diasporic Dividend -- 4: Software for Soft Power -- 5: Culture as Soft Power : Bollywood and Beyond -- 6: Branding India : a Public-Private Partnership -- Conclusion
"In recent years, India has emerged as a major economic and political power: on the basis of purchasing-power parity, it was the world's fourth largest economy in 2011. Yet the country's cultural influence outside India has not been adequately analyzed in academic discourses. As the world's largest democracy with a vibrant and pluralist media system, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area. The discussion of India's rising soft power is located within a historical context, thus problematizing the notion of Soft Power itself. The book will be aimed at university courses on global media/international relations/area studies - among others. "-- Provided by publisher
Description based on print version record
Link Print version: Thussu, Daya Kishan. Communicating India's soft power 9781137027887 (DLC) 2013016969 (OCoLC)848162750
Subject Communication and culture -- India
Communication, International
International relations and culture -- India
Mass media policy -- India
National characteristics, East Indian
Electronic books lcsh
HISTORY / Asia / India & South Asia. bisacsh
HISTORY / Social History. bisacsh
POLITICAL SCIENCE / International Relations / General. bisacsh
PSYCHOLOGY / Social Psychology bisacsh
India -- Foreign relations
Electronic books
Electronic books
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