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Author Nelke, Margareta
Title Competitive Intelligence for Information Professionals
Imprint OXford : Elsevier Science & Technology, 2015
©2015
book jacket
Descript 1 online resource (142 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Cover -- Title Page -- Copyright Page -- Contents -- List of figures and tables -- Figures -- Tables -- About the authors -- Foreword -- Acknowledgments -- List of abbreviations -- Introduction -- 1 - The value of competitive intelligence -- Definition of competitive intelligence -- Why is the importance of competitive intelligence increasing? -- Globalisation -- Individualisation -- Competition -- Complexity -- The demand for knowledge -- IT development -- Threats and crises -- A common view -- What range should competitive intelligence include? -- Who should interact? -- When is the right time? -- How - three different approaches -- Porter's five forces -- Case: Adding value -- Critical success factors for competitive intelligence -- A question of survival -- Note -- 2 - The right leadership adds value to competitive intelligence -- Where do we start? -- What does leadership mean? -- Summary of manager's responsibility -- Summary of team members' responsibility -- Different kinds of leadership -- Challenges of business and organisational management -- Top tips for business development -- Information professionals take the lead -- Future leadership development -- Future changes and preparations -- Notes -- 3 - Competitive intelligence from start to end -- Systematic competitive intelligence -- Types of competitive intelligence operations -- Work smarter with PCMAC -- Note -- 4 - Plan and prioritise -- Why, who, what -- The purpose -- Plan the work -- Allocating resources - a matter of ambition level -- The necessary timetable -- The business environment map -- Case: Bottom-up approach for drawing the business environment map -- Case: Top-down approach for drawing the business environment map -- Blind spots -- Critical success factors -- Notes -- 5 - and manage -- Capture -- The sources -- Primary sources - tacit information -- Case: Networks
Secondary sources - explicit information -- Evaluation of sources -- Information research -- Search strategies -- Patents -- Manage -- Information overload -- Filter and structure information -- Presentation of the result -- References for validation -- Note -- 6 - Analyse and communicate -- Analyse -- Analysis methods -- Overview of analysis methods -- Early warning systems -- Working with analyses -- Communicate -- Deliverables -- Case: Technology intelligence briefs -- Notes -- 7 - The organisational side of competitive intelligence -- Organisational conditions -- Three poisonous Ps -- Organising competitive intelligence -- Note -- 8 - Knowledge management - a vital component of competitive intelligence -- Knowledge management adding value to competitive intelligence -- Synergies between knowledge management and competitive intelligence -- The different aspects of knowledge sharing -- Case: Knowledge sharing -- Tacit and explicit knowledge -- Knowledge sharing - the aspects of space and time -- Knowledge management and IT systems -- Case: Information audit in the pharma industry -- Do not forget information retrieval! -- Explicit knowledge and documentation -- Social media -- Note -- 9 - The human side of competitive intelligence -- Qualified competitive intelligence requires qualified people -- Perception of the surrounding world -- Case: Reacting to signals in the surrounding world -- Competence for successful performance -- Competence for plan and prioritise -- Competence for capture -- Case: Information professional's competence - CIFOR reviews -- Competence for the manage phase -- Competence for the analyse and communicate phases -- The competence of the information professional -- The hidden competence -- Ethical competitive intelligence -- Notes -- 10 - The role of the information professional in competitive intelligence
Information professionals add value to competitive intelligence -- The different roles in competitive intelligence work -- Information professionals and analysis -- Scenarios of the contributions of information professionals -- Case: Information professional's role in the technology intelligence process -- Notes -- 11 - Promoting competitive intelligence: the importance of marketing, communication and evaluation -- The importance of marketing, communication and evaluation -- Definition of marketing -- The difference between marketing and branding -- The AIDAS model -- Choosing manners and methods of marketing -- Case: The battle for visibility -- Target groups -- Marketing and communication plan -- Communicating results2 -- Evaluation -- Measurements -- Case: Statistics from intelligence portals -- Challenge the measurements and the methods -- Notes -- 12 - Tools and methods -- A toolbox -- Lots strategic design for innovation -- Step by step -- Tips and pitfalls -- Smart -- Step by step -- Tips and pitfalls -- Pest -- Step by step -- Tips and pitfalls -- Relation matrix brainstorming -- Step by step -- Tips and pitfalls -- Impact analysis -- Step by step -- Tips and pitfalls -- Swot -- Step by step -- Tips and pitfalls -- Porter's five forces -- Step by step -- Tips and pitfalls -- Benchmarking -- Step by step -- Tips and pitfalls -- War gaming -- Step by step -- Tips and pitfalls -- Scenario planning -- Step by step -- Tips and pitfalls -- Why, what, who, when and how? -- Step by step -- Tips and pitfalls -- User investigation -- Step by step -- Tips and pitfalls -- Aidas -- Step by step -- Tips and pitfalls -- Key performance indicators -- Step by step -- Tips and pitfalls -- Lastly . . . -- Notes -- References -- Index
Information professionals should be able to take a proactive role as a strategic partner in their organization's competitive intelligence. Their role needs to focus on the "outside-in" approach, based on their organization's strategic needs and objectives. Competitive Intelligence for Information Professionals explores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a process-oriented approach. Chapters include discussions on how news monitoring and competitive intelligence interact and how this offers opportunities for cooperation between different departments. Cases from the authors' own experiences when working with competitive intelligence in international corporations are also included. Competitive intelligence (CI) is a new area for Information professionals Offers perspectives on a new trend within the library and information sector Provides a comprehensive approach to CI
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
Link Print version: Nelke, Margareta Competitive Intelligence for Information Professionals OXford : Elsevier Science & Technology,c2015 9780081002063
Subject Management information systems.;Information resources management.;Information technology -- Management
Electronic books
Alt Author Håkansson, Charlotte
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