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Author Hartmann, Thom
Title Screwed : The Undeclared War Against the Middle Class - And What We Can Do about It
Imprint Oakland : Berrett-Koehler Publishers, Incorporated, 2007
©2007
book jacket
Edition 2nd ed
Descript 1 online resource (168 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series BK Currents
BK Currents
Note Cover Page -- Title Page -- Copyright Page -- Dedication -- CONTENTS -- Foreword -- Introduction: Profits before People -- Part I: A Middle Class Requires Democracy -- Chapter 1 There Is No "Free" Market -- Chapter 2 How We the People Create the Middle Class -- Chapter 3 The Rise of the Corporatocracy -- Part II: Democracy Requires a Middle Class -- Chapter 4 The Myth of the Greedy Founders -- Chapter 5 Thomas Paine against the Freeloaders -- Chapter 6 Taxation without Representation -- Chapter 7 James Madison versus the Business of War -- Chapter 8 FDR and the Economic Royalists -- Part III: Governing for We the People -- Chapter 9 Too Important for the Private Sector -- Chapter 10 Knowledge Is Power -- Chapter 11 Medicine for Health, Not for Profit -- Chapter 12 The Truth about the Trust Fund -- Chapter 13 Setting the Rules of the Game -- Chapter 14 The Illegal Employer Problem -- Chapter 15 Leveling the Playing Field -- Conclusion: The Road to Victory -- Afterword -- Notes -- Index -- Acknowledgments -- About The Author
Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging-they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation. It's both an art and a science-as Hartmann explains, political persuasion is as much about biology as ideology, about knowing how the brain processes information and how that influences the way people perceive messages, make decisions, and form a worldview. Throughout the book, Hartmann shows you precisely how to master this technology, providing examples dating back to the time of the Founding Fathers. As you read deeply in this book, you'll see things you hadn't realized were there-in everything from advertising to political rants-and discover abilities you didn't know you had. Whether you're a politician, an activist, a volunteer, or a concerned citizen, you'll develop a strong sense for how to reach into that part of the collective human psyche where we truly do have the power to create a new world
Description based on publisher supplied metadata and other sources
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
Link Print version: Hartmann, Thom Screwed : The Undeclared War Against the Middle Class - And What We Can Do about It Oakland : Berrett-Koehler Publishers, Incorporated,c2007 9781576754634
Subject Middle class -- United States -- Economic conditions.;Middle class -- Political activity -- United States.;Middle class -- United States -- History.;United States -- Social conditions.;United States -- Politics and government
Electronic books
Alt Author Palast, Greg
Palast, Greg
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