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Author Shankar, Shalini, 1972- author
Title Advertising diversity : ad agencies and the creation of Asian American consumers / Shalini Shankar
Imprint Durham ; London : Duke University Press, 2015
 book jacket
LOCATION CALL # STATUS OPACMSG BARCODE
 人文社會聯圖  HF5813.U6 S53 2015    AVAILABLE    30610020545711
Descript xii, 314 pages : illustrations ; 24 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Note Includes bibliographical references (pages 275-305) and index
The pitch -- Account planning -- Creative -- Account services -- Production and media -- Audience testing
Subject Advertising -- Social aspects -- United States
Asian American consumers -- United States
Asian Americans -- Race identity -- United States
Stereotypes (Social psychology) in advertising -- United States
Advertising agencies -- United States
Minorities in advertising -- United States
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