Record:   Prev Next
Title Electronic payment systems for competitive advantage in e-commerce / Francisco Liebana-Cabanillas, Francisco Muñoz-Leiva, Juan Sanchez-Fernandez, and Myriam Martinez-Fiestas, editors
Imprint Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : IGI Global, [2014]
book jacket
Descript PDFs (373 pages)
text rdacontent
electronic isbdmedia
online resource rdacarrier
Note Includes bibliographical references
The role of B2B e-commerce in market share: evidence from Spanish manufacturing firms / Juliette Milgram-Baleix, Melanie Parravano, Luis Enrique Pedauga -- Internet as a sales channel for the agri-food sector: a case study of organic products / Enrique Bernal Jurado, Adoracion Mozas Moral, Miguel J. Medina Viruel -- How to develop WOM marketing / Manuela Lopez, Maria Sicilia -- New market segmentation paradigms and electronic commerce adoption: an exploratory study / Angel F. Agudo-Peregrina, Julian Chaparro-Pelaez, Angel Hernandez-Garcia -- How can e-vendors create trust in B2C and C2C contexts? / Sonia San-Martin, Carmen Camarero -- Perceived risk in e-commerce and the development of loyalty: the moderating effect of website design, the cultural framework of language, and the user's flow state / Juan Miguel Alcantara-Pilar, Salvador del Barrio-Garcia -- The relationship between E-WOM from SNS or internet and purchase / F. Javier Rondan-Cataluña, Jorge Arenas-Gaitan, Patricio E. Ramirez-Correa -- Gender differences in the technology's classic models in social network sites / Begoña Peral-Peral, Angel F. Villarejo-Ramos, Manuel J. Sanchez-Franco -- Drop-out risk measurement of e-banking customers / Juan Lara-Rubio, Myriam Martinez-Fiestas, Antonio M. Cortes-Romero -- Mobile banking: challenges and opportunities for the financial sector / Raquel Arguedas, Inmaculada Pra, Maria Dolores Reina -- Overview of mobile payment: technologies and security / Vibha Kaw Raina -- Comparative study among new payment systems and new future trends in mobile payments / Francisco J. Liebana-Cabanillas, Francisco Muñoz-Leiva, Juan Sanchez-Fernandez -- New perspectives on payment systems: near field communication (NFC) payments through mobile phones / Iviane Ramos de Luna, Francisco Montoro-Rios, Francisco J. Liebana-Cabanillas -- Emerging technologies for user-friendly mobile payment applications / Vibha Kaw Raina -- New perspectives of mobile payment platform for developing countries / Rodrigue Carlos Nana Mbinkeu
Restricted to subscribers or individual electronic text purchasers
"This book provides relevant theoretical frameworks and the latest empirical findings on electronic payment systems in the digital marketplace, focusing on the importance of e-commerce in business development, including the advantages and disadvantages of e-payments"--Provided by publisher
Also available in print
Mode of access: World Wide Web
Link (Original) (DLC)2013046205
Print version: 1466651903 9781466651906 (DLC) 2013046205
Subject Electronic funds transfers
Electronic commerce
Mobile commerce
Mobile payments
Online payment systems
Secure payment systems
Security in e-commerce
Security protocols
Social commerce
Alt Author Liebana-Cabanillas, Francisco, 1976- editor
Muñoz-Leiva, Francisco, editor
Sanchez-Fernandez, Juan, editor
Martinez Fiestas, Myriam, editor
IGI Global, publisher
Record:   Prev Next